Behind the Brand: Supergoop!

Bookmark and Share Posted on 04/15/2013

Shop Supergoop! here.

From Women's Health to The Today Show, it seems like everyone is talking about Supergoop! - a skin-friendly line of sun protection products free of parabens, petrochemicals, fragrances, and phthalates. We wanted to get the scoop behind the 'goop', so we went straight to the source - Supergoop! founder, Holly Thaggard.

We have seen a ton of Supergoop! exposure in the press. Why do you think your sun care line stands out above the rest?

Supergoop! is 100% dedicated to healthy, good-for-you ingredients and ongoing UV protection research and development. This is what we do day in and day out. Because of this tireless devotion, we believe we do it better than other stand-alone sun care products.

We believe that continued research on antioxidants represents the next stage in sun care development, and look for Supergoop! to be on the forefront of that. We are really excited about the anti-aging benefits of antioxidant-rich skincare formulas. Many of our existing products naturally smooth and reduce the appearance of fine lines and wrinkles, and we look forward to pushing the envelope even more with our R&D efforts to explore the full advantages of antioxidants.

How do your SPF skincare products differ from the traditional SPF products we see at the drugstore?

Unfortunately, drugstore sunscreens contain many controversial ingredients that can be irritating and unhealthy for your skin. For example, Oxybenzone is found in most, if not all, drugstore sunscreen sprays on the market today. While Oxybenzone it is a very effective and inexpensive UV ingredient, it can be irritating to the skin and has even been linked to breast cancer (or found in breast cancer tissue). The Supergoop! line achieves superior UV protection without the use of these unhealthy ingredients. When you consider the price per ounce, the Supergoop! Endless Summer Pump, our most versatile everyday UV lotion, is priced competitively compared to drugstore alternatives that include harmful ingredients, like Oxybenzone.

What are your beach bag essentials when you are traveling light?

We've actually dedicated an entire Pinterest board to sharing our beach bag must-haves!  Personally, on my short list, I always have at least one liter of Smart Water, Ray-Ban aviators, a white baseball cap, my trusty Aveda paddle brush for tangles and unruly beach hair, Jawbone speakers, a kite, a few magazines, and of course, several bottles of our new Sunscreen Mists with Vitamin C!

We are excited to introduce your CC Cream, can you explain what this new must-have product offers?

Our scientists combined the functionality of a primer/foundation with the anti-aging benefits often found only in serums. Supergoop! CC Cream contains a proprietary blend of the restorative omegas (omega-3 and omega-6) that together deliver spectacular results and are responsible for a significant reduction in skin inflammation, so that the skin appears more youthful. The CC Cream also delivers protection against aging. As we age, darker skin tones can look ashy, and Caucasians may notice duller skin or more uneven redness. Our CC Cream is intended to correct these problems, so your skin appears more healthy, vibrant, and youthful.

Has being a mother changed your perception of sun safety?

We know that healthy habits must start early, and SPF application should be as common for our kids as brushing their teeth or washing their hands. As a mother, I have become more vigilant about making sure I’m helping my kids take the proper precautions to prevent preventable dangers, like skin cancer. When it comes to daily routines in my household, UV protection for the entire family is top of our list. As a mother, I feel strongly that sun safety must start at home, and parents are the most important sun safety role models for their kids.

What is a common misconception people still have about sunscreen and sun safety?

People often assume that water resistant SPF sunscreens are better than non-water resistant alternatives. While water resistance is certainly essential during activities that involve sweating or swimming, non-water resistant SPF sunscreens can deliver complete protection with a more lightweight formula that works better under other products, like Supergoop! CC Cream and foundations. These non-water resistant options usually have anti-aging benefits to boot. Our non-water resistant City Sunscreen Serum, for example, is not ideal for beach or swim days, but it is packed with vitamins E and B5 in a complex that repairs past sun damage and delivers complete protection.

Keywords: Supergoop!, Sunscreen, Sun Care... [+]

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