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Behind the Brand: Tammy Fender

Bookmark and Share Posted on 12/09/2015


We’re devoted fans of Tammy Fender’s holistic skincare line—a natural force to be reckoned with. b-glowing brings you an insider look at Tammy—both the woman and the brand—as she shares her inspiration, her favorite products, and her personal skincare routine.

What are your favorite brand products?

My favorite b-glowing products are Plus ClarisonicEve Lom Muslin ClothsMason Pearson Boar Bristle Hair BrushOscar Blandi Dry ShampooKai Parfum, and Ilia Lipstick Crayon.

Although I love all of the formulations, there’s a quick, five-minute fix that does wonders for the skin, using my Epi-Peel and Quintessential Serum. First, The Epi-Peel reinvigorates the skin, increasing circulation and bringing oxygen to the surface, while sloughing off dead cells. Then the Quintessential Serum provides instant nourishment and leaves skin with a luminous glow—a little lipstick and mascara and off you go!

What inspired you to create your own skincare line?

My collection was born in the treatment room, though it expresses my lifelong passion for holistic living. I trained as an aesthetician, but also studied botany, aromatherapy, and holistic chemistry. I began blending my own custom formulas in my kitchen to suit my clients' needs.

Once they experienced good results, word spread—friends told friends, and, happily, the line grew from there.

What one product would you recommend to someone who has never tried Tammy Fender and why?

People go wild for our Quintessential Serum, which is super concentrated, deeply moisturizing, and provides rich replenishment and nourishment for the skin. This includes a powerful dose of the fatty acids, gamma linolenic acids, and antioxidants skin craves.

The serum penetrates skin at the cellular level and, thanks to its purity, is easily absorbed by the body. It both strengthens and soothes skin, while bringing the body, mind, and spirit into holistic balance. It's really an all-in-one. I use it as a moisturizer on my face, hands, and elbows, but also several times a day on my lips, around my eyes, and at the tips of my hair to encourage a healthy shine.

What is your personal skincare routine?

One of the amazing things about skin is that it is constantly under transformation and actually wholly regenerates itself approximately every 27 days. My skincare routine shifts as I sense changes in what my skin needs.

Right now, before sleeping, I like to wash away the day's pollutants with Tammy Fender Cleansing Milk. I follow with Chamomile Tonic, which supports the vascular system wonderfully and has such a heavenly scent. I use a bit of Capillary Strengthening Blend, which is full of carrot seed extract—an excellent, natural source of Vitamin A.

I don't always re-cleanse in the mornings, as it's nice to let the natural oils be. So I begin early in the day with energizing Essential C Tonic and finish with a bit of Quintessential Serum to rejuvenate and protect the skin.

What is your go-to makeup look?

My makeup look is super simple. If I do wear any makeup at all, I use a little mascara and Afterglow Lipstick in "Secret."

Favorite fashion piece in your closet?

The looks that I love best are always simple white clothes that are feminine and beautiful. I like to wear those with jeweled sandals, though I can't get along without a pair of go-with-everything heels. Bohemian tunics are another favorite, and I have a real weakness for beaded jewelry.

How did you develop your brand's philosophy of Pure Living Energy, and how do you implement that philosophy within your company?

My beauty philosophy is rooted in ancient holistic medicine, which emphasizes that overall health is achieved by treating each person holistically, on the spiritual, emotional, and physical levels.

When I meet with a client, I take into account the whole person, addressing imbalances on every plane. In the same way, Pure Living Energy underlines the interconnectedness and the synergy between our lives and the world around us. The energy of plants and flowers harnessed by my formulas is tremendously healing, and that life force can be transmitted to every cell of our being.

All of us working together harmoniously at Tammy Fender have made it our mission to support our clients in achieving healthful lifestyles as we all find our way to a natural state. We love to share in the beauty, radiance, and joy that can only come from within.

Tell us what to expect from Tammy Fender in the near future.

Tammy Fender is growing as a luxury brand. We're slowly expanding into new global markets, and we always have exciting new products in the works.


Shop Tammy's beauty must-haves here, and all Tammy Fender products here.

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