We get it: everyone wants to look and feel her prettiest without using harsh chemicals that are bad for her body and the planet. But let’s be honest—most of us aren’t going to swap our blush for crushed organic berries (they’re much harder to keep in your purse than a compact). Yet for years, there wasn’t a great alternative, since “natural” was pretty much synonymous with “doesn’t work that well.” In beauty products, often the colors were off, the textures felt weird, they didn’t work well, or the scents were too earthy (patchouli is better left to hacky-sack circles). Now thanks to a push for improved natural products, a lot of those notions that used to be true about naturals have turned into myths. We bust up the old knowledge with some green products that are natural and actually do what they promise.
The foundation of Sasha Plavsic’s organic makeup line—ILIA—can be traced all the way back to her childhood. Her younger brother (now business partner) suffered from severe allergies and asthma, and Sasha watched as her mother eschewed traditional medicine and successfully treated him with organic, homeopathic remedies. That experience—coupled with Sasha’s background in fashion branding—led her down the path of natural beauty. Fast forward to now, ILIA is one of—if not the—the chicest, most stylish organic brands around. We sat down with Sasha to talk the evolution of organic beauty, her creative process, and learn more about the life and beauty rituals that keep her happy and healthy.
You've finally found the skincare elixir of your dreams, and there's nothing standing between you and perfect skin…right? Well, we've got some news—you may be sabotaging your skincare without even realizing it. Even if you've found the perfect product, the wrong applicator can ruin everything. Those $4 cotton rounds you picked up from the drugstore? Yep, not as pure, white and innocent as they seem. Here's why: