It's officially self-tanning season, which—up until recently—meant absolutely nothing to me. Don't get me wrong—I love experimenting with new products, and I'm not afraid to take the occasional beauty risk. Snail-slime face mask? Bring it! Blue lipstick? Sure, why not! Clown contouring? I mean, I'll give it try. But self-tanner…? I've never wanted to touch it. And I mean never. Maybe it was the fear of orange palms, patchy body parts, streaky finishes and tanner-soaked sheets, but—whatever the case—no one could convince me to try the stuff.
We get it: everyone wants to look and feel her prettiest without using harsh chemicals that are bad for her body and the planet. But let’s be honest—most of us aren’t going to swap our blush for crushed organic berries (they’re much harder to keep in your purse than a compact). Yet for years, there wasn’t a great alternative, since “natural” was pretty much synonymous with “doesn’t work that well.” In beauty products, often the colors were off, the textures felt weird, they didn’t work well, or the scents were too earthy (patchouli is better left to hacky-sack circles). Now thanks to a push for improved natural products, a lot of those notions that used to be true about naturals have turned into myths. We bust up the old knowledge with some green products that are natural and actually do what they promise.
The foundation of Sasha Plavsic’s organic makeup line—ILIA—can be traced all the way back to her childhood. Her younger brother (now business partner) suffered from severe allergies and asthma, and Sasha watched as her mother eschewed traditional medicine and successfully treated him with organic, homeopathic remedies. That experience—coupled with Sasha’s background in fashion branding—led her down the path of natural beauty. Fast forward to now, ILIA is one of—if not the—the chicest, most stylish organic brands around. We sat down with Sasha to talk the evolution of organic beauty, her creative process, and learn more about the life and beauty rituals that keep her happy and healthy.