The foundation of Sasha Plavsic’s organic makeup line—ILIA—can be traced all the way back to her childhood. Her younger brother (now business partner) suffered from severe allergies and asthma, and Sasha watched as her mother eschewed traditional medicine and successfully treated him with organic, homeopathic remedies. That experience—coupled with Sasha’s background in fashion branding—led her down the path of natural beauty. Fast forward to now, ILIA is one of—if not the—the chicest, most stylish organic brands around. We sat down with Sasha to talk the evolution of organic beauty, her creative process, and learn more about the life and beauty rituals that keep her happy and healthy.
You've finally found the skincare elixir of your dreams, and there's nothing standing between you and perfect skin…right? Well, we've got some news—you may be sabotaging your skincare without even realizing it. Even if you've found the perfect product, the wrong applicator can ruin everything. Those $4 cotton rounds you picked up from the drugstore? Yep, not as pure, white and innocent as they seem. Here's why:
Unless you've been living in a beauty-less void for the past few years, you've undoubtedly heard of RMS Beauty—the impossibly cool, all-natural makeup line with an A-list following. (Seriously, Gisele Bündchen, Zoë Saldana, Miranda Kerr, and Karlie Kloss all love it.) The RMS Living Luminizer has reached full-on cult status, and is a b-glowing Obsession-Worthy pick. So, who is the genius behind RMS?