Top Beauty Trends for 2012

Bookmark and Share Posted on 02/28/2012

Jemma Kidd Makeup SchoolJudging from the spring and summer fashion shows, 2012 will be a year of fascinating duality. For instance, while some designers selected bright, pop-art lips, others chose to apply just lip conditioner for a natural look. Certain trends (cat eyes, 1950s glamour) will carry over from 2011, while others (full eyebrows, 3D cosmetics) are newly popular. Here are the top beauty trends for 2012, along with product recommendations that can help you stay ahead of the curve:

1. Retro Cat Eyes

This is one trend that’s here to stay. Feline eyes graced the Dolce & Gabbana, Armani and Louis Vuitton shows. It takes a steady hand and plenty of practice to draw sharp cat eyes on one’s eyelids – not to mention an exceptional product that won’t smudge and leave you looking more like an alley cat. ELLIS FASS eyeliner is excellent for this application; it transforms from a liquid to a matte powder. You get the best of both worlds: liquid for easy application, and powder for staying power.

If you’re especially daring, choose a bright hue for your cat eyes. The Derek Lam show showed how this retro eye style can be edgy if you choose an eye-popping shade of eyeliner. Jemma Kidd Makeup School’s Crushed Jewel Gel liner is a great product. It’s available in diamond, onyx and azure tones, each of which contains glitter, so there’s really no way to ignore a bright stripe of this liner.

2. Color Contouring

Makeup artists at the Michael Koors and Alexander McQueen shows used caramel tones to accent models’ cheekbones, foreheads and noses. This lent each woman a bronzed look while also complementing her natural beauty. To accomplish this yourself, choose a tone that’s slightly darker than your natural skin color, or use a bronzer. Jemma Kidd Makeup School’s Bronze Perfection Natural Skin is subtle enough to use on top of foundation. If your skin is uneven or dull, begin by applying an illuminating moisturizer such as BECCA Cosmetics' Shimmering Skin Perfector.

3. Bold, Matte Lips

Some designers, such as Donna Karan, sent models down the runway with wine-stained, two-toned lips. Darker chocolate tones were reserved for the inner lips. ELLIS FAAS’ Creamy Lips in L102 and L104 would be a great combination for this style.

Another trend at the spring/summer shows was extremely bright lips in blue, cherry red, acid green (Mary Katrantzou) and bright orange-red (Jason Wu). Wu’s makeup artist created an eye-popping top layer by adding a smudge of loose tangerine-toned pigment once lips were saturated in bright orange. You can do the same at home with a bit of coral eye shadow.

Whatever lipstick you choose, make sure it’s juicy. Melon tones will do nicely, or you can make a long-term investment in a classic red that will never go out of style. The Ultimate Lipstick Duo in Scarlett from Jemma Kidd Makeup School is the perfect pair for your smackers – one end is rich lipstick, while the other is nourishing balm.

4. Metallic Tones

Gold, silver, bronze and iron are darlings of the fashion world this year. For instance, at Fendi’s spring/summer show, models sported gold and silver leaf across their eyelids, all the way to and including the brow. Fendi’s cosmetic guru used honey as an adhesive. (Talk about a sweet look!) Rodarte’s models wore gold lipstick and even gold eyelashes.

Don’t worry; you don’t have to invest in actual heavy metals to bring this trend off the runway. ELLIS FAAS’ Eye Lights are available in five shimmering shades – warm silver, green-gold, bronze, lilac and holographic Bordeaux. Each of these tints begins as a liquid and appears to remain moist, lending a glamorous, glossy look. However, the product actually dries to a perfectly dry, smooth finish.

5. Minimalism

While many designers at the spring/summer shows in New York preferred either dazzling eyes or vivid lips, others chose a quieter palette. Stelle McCartney and Givenchy each showcased a minimalist look, with completely natural eyes and lip conditioner rather than lipstick. Concealer, powder and blush were still present, but not much else.

Before tackling this natural look, make sure your skin is radiant by applying BECCA Cosmetics’ Rejuvenating Primer. It contains anti-aging flower extract, hydrating coconut oil and vitamins E and A to create a luminous visage.

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If you hung out with me last night for our live tweeting of all the fashion and beauty looks as soon as they hit the carpet at the 2012 Academy Awards then you will know there was quite a bit of elegance and glamour. The awards show season runs over the course of a couple months with the main event, the Oscars, being the most important both from a career perspective as well as in fashion. Everybody knows you're supposed to save the best dress for last, but there were a few who played it safe and did the same darn thing again (Jolie AGAIN in black) and Emma Stone taking a slight copy-cat nod to Nicole Kidman's dress she wore to the awards in 2007. Ok, ok, Emma's was reddy-fuschia while Kidman's was classic red. Same, same but different....not really in this case.

The big color trends in gowns was an all out rival between the whites and the reds, with a few other colors thrown in for good measure. Natalie Portman, Michelle Williams and Emma Stone all went for darker hues while Gwyneth Paltrow, Milla Jovovich, Jennifer Lopez, Giuliana Rancic and Rooney Mara all stuck with angelic creamy whites that proved to be a bold contrast against the red carpet. In terms of style of the dress, I have to say the whites took it home with two of them winning best dressed and best overall look in my opinion. 

The one beauty trend I saw repeated with a vengeance was the 'ode to classic Hollywood' red lip with darker shaded in eyebrows and minimal other makeup. This is one of my absolute favorite looks which could be achieved easily with Jouer's Hydrating Lipstick in Simone and Kevyn Aucoin's Precision Brow Pencil. In the hair category, I noticed that bangs are back with a...well... bang. Big ones that start from the back of the crown combined with the far over side part seen on Rooney Mara, Rose Byrne and Ellie Kemper.

Although there were many hits of the night, I found it nearly impossible to narrow it down to just one as I loved someone's hair but not necessarily their dress and I'm far to indecisive to pick a favorite. So, all in all my absolute favs  were (in as much order as I could muster).....Giuliana Rancic in couture Tony Ward. Her dress and overall look literally took my breath away. The E! host really earned Best Dressed in my opinion. Next, Milla Jovovich who also brought the Hollywood glamour in a white beaded couture Elie Saab number and red lip too of course! See, it's all about the white dress this year! Next, I'm afraid to say Jennifer Lopez. This woman is the epitome of sexy in Zuhair Murad with her hair pulled back tightly off that gorgeous face. Some may think this is to sheer or to sexy for the Oscars but there is nobody else who could wear this dress and rock it than Miss J.Lo! My one lady in red, Michelle Williams looked ravishing in a backless Louis Vuitton gown and her signature Mia Farrow-esque hair teamed with another red lip perfected this look. She's had quite a bit of misses this award season it was nice to see her really shine that night.

And by default I have to include our girl Gwyneth Paltrow because she always nails a red carpet from head to toe, Octavia  Spencer who proved a curvier girl can make fashion sexy and....Stacy Keibler. Don't really know who she is but her beau George Clooney and her earned best dressed couple. All in all it's safe to say this was a night befitting of Grace Kelly, Marilyn Monroe and Rita Hayworth if we look to the classic Hollywood glam that took over the fashion and beauty trends seen at the 2012 Academy awards.