Kai Featured in Vogue.com's Born In The USA Beauty Picks!

Bookmark and Share Posted on 07/09/2012

Shop the full Kai Fragrance collection here!

There's not to many brands that capture the American spirit like Kai Fragrance does. Created by an American girl, Gaye Straza, who spent many childhood summers frolicking the beaches of Hawaii, it's no wonder this tropical inspired perfume and body range has taken the world by storm. So much so that Vogue.com featured it in their 4th of July tribute to the ten beauty brands that are 'Born In The USA.' Kai has a celebrity following ranging from Gwyneth Paltrow and Nicole Kidman to Cate Blanchett. The secret to this much loved brand comes down to the pure relaxing aromas of tuberose, jasmine and lily that can be spritzed across your décolleté in Kai's perfume, condition the skin in a bubble bath and even leave your underarms dry and smelling sweet all day long. Kai products are all paraben and phthalate free which means you get to enjoy the array of products without worrying about harmful chemicals. This born and bread American company will quickly having you become a patriotic devotee!

 

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Scents & Sensibility For Summer With Yosh! » -

Shop the full Yosh perfume collection here!

Perfumer Yosh joins us again for another round of Scents & Sensibility! Spring has passed and now summer is truly in bloom. The earthy aromas of the season are in full swing like jasmine that seems it's most intoxicating at sunset, freshly mowed green grass, sweet honeysuckle and a day at the beach (cotton candy, coconut cocktails, sunscreen) and all! Yosh answers a few of our seasonal questions and recommends some great summer scents for our 2012 Summer Fragrance Flight, a sampler set of 5 fragrances for $15 that will leave you smelling great as the temperature rises. It also includes a special 20% discount code** that can be used just in case you find your new signature!

 What differentiates summer style perfumes from the other seasons?

Our body chemistry (as well as the Earth's) changes during the summer. It's warmer out so we change our activities accordingly. When it's hot and humid, light and fresh fragrances tend to be more suitable for the season. Fruity florals or citrus aromatics are refreshing and carefree.

 

How do we choose the perfect summer fragrance?

This depends on your activity but for the office, something watery and subtle would be appropriate but weekends and going out at night, something sparkly and juicy would be more fun. 

 

I've heard that eau de toilette can be a better choice than an eau de parfum because they're lighter based. However, the lighter they are I find the more times I have to apply. What's the solution?

 

There's a misconception that fragrances should last all day but I prefer to carry a purse spray to spritz throughout the day. It's like asking the sunlight to stay the same from morning through the day. Nobody is that robotic. Clothing gets wrinkled and worn as you sit and walk around. Refresh your fragrance when you powder your nose and add fresh coat of lipstick. 

 

Eau de toilette EDT and eau de parfum EDP refer to the strength of perfume concentrate and alcohol. There's more alcohol and less concentrate in EDT so the dilution gives the wearer a lighter impression. I think this is a great solution if a person tends towards the heavier florientals or gourmands normally. Then you can still enjoy this genre of fragrance in the summer rather than trying to wear a different style of perfume. But if you like cologne style aromatics or citrus fragrances, then EDP is fine even in the summer. If you like floral musks or powdery fragrances, then choose the less intense EDT otherwise, it can be cloying in humid weather. If it's a dry climate with coastal breeze (west coast) then EDP is fine.

 

What are some of our summer inspired fragrances that have caught your eye this season?

In my own collection, I was surprised to find that I fell in love with U4EAHH. Even though it's a global best seller, it was one of my creations that I never wore because it is usually turns sour on me. But I've been in Tokyo for the last few weeks and the climate here is quite humid and the fragrance smells amazing on me. The new Rodin olio lusso Perfume also sounds amazing to me with neroli and jasmine.

 

*Yosh began her perfuming career in 1994 as an apprentice, learning to identify and combine the  healing essential oils and sensuous perfume essences in each of those bottles. Today Yosh uses these elixirs in her own modern practice of the ancient art of perfumery, creating signature scents that entice the senses, fascinate the mind and enchant the soul.**Coupon code not valid on Rodin olio lusso products.

 

«Walk Down The Aisle Wearing Juliette Has A Gun's Romantina! -

Shop the full Juliette Has A Gun perfume collection here!

If you're having a summer wedding then your favorite winter fragrance just won't do on one of the most memorable days of your life. Some women like to find a scent just for their big day that captures their romantic spirit. With summer comes a re-introduction of light and fruity florals or marine sea inspired perfumes so try and find notes of rose, lily, jasmine, etc. One of my absolute favorites as well as the Martha Stewart wedding's team is Romantina by Juliette Has A Gun. This dramatic floral scent contains a symphony of jasmine, rose and orange blossom while patchouli and chypre brings out the edginess that will cause heads to turn and request your wedding day fragrance secret.