One of our favorite perfumes Yosh has converted her famous oil perfumes into Eau de Parfum sprays. If you are looking for a perfume that is unique to yourself this is the brand for you! The scents are breathtaking! My personal favorite is Ginger Ciao. It's warm enough to be slightly sensual, but clean enough to be youthful and not overpowering.
The Y O S H collection combines the art of perfumery with aromachology, the therapeutic properties of essential oils. Each multi-faceted scent is hand-crafted and blended by Yosh using the finest ingredients from around the world, then assigned a numerical value that corresponds to the fragrance family (such as floral, fruity, green, woody, and spicy) and resonates with principles of Chakra energy and numerology.Read More »
Our fragrance category is constantly expanding, scouting the best scents from around the globe and bringing them to your doorstep in our signature red wrapping. However, we also know that men are very interested in grooming as well so we were very excited to hear that Yosh released a men's cologne, Sombre Negra! This smoldering scent is like a double agent with spicy sweet Pink Pepperberry, grassy Vetiver and woody Cedar making the wearer's presence undeniable. A female could even wear this undeniably seductive scent that in Spanish translates to, "black shadow."Read More »
Women have been wearing perfume for years but do we really have it all figured out? Navigating through perfume sections online or in a department store can sometimes be overwhelming, not to mention trying to find your 'signature' scent.
In fact, perfume selection can be a very personal decision as scent is strongly linked to emotions and has a huge impact on the way people perceive you. What smells beautiful on a friend might smell totally different on your skin and this is where a little insight can really benefit us. After all, instructions for use don't come in the box so we gathered our most hard hitting questions and put them to the test with perfumer and scent expert YOSH...
Is it important to change or mix-up your perfumes with the changing of the seasons?
Yes, changing your perfumes with each season is like changing your fashion wardrobe. Each season represents a different sentiment or mood. Our body chemistry changes with the temperatures - partly because of the actual weather but also because of the seasonal foods you eat. And if you're newly in love - that will certainly change your body chemistry!
As we're entering spring, the season of changing leaves and re-introduction of color, what kind of scents should we be wearing?
As we come out of hibernation, the spring is full of hope and promise. It's still fresh some days and getting warmer other days. Just as you would wear a light sweater over your blouse or dress, wearing something sheer is great for this time of year. Something light but with some depth. Floral musk for this time of year is especially nice if you're on the East Coast and still need to wear a coat. Crisp florals are like crisp air in your nose - it wakes you up but it also gets the sluggish energy out. Sometimes, it's hard to motivate, we want the winter to last and we want to stay in bed. That's ok too - letting the body naturally come out of hibernation. But for days that need motivation, a little greenness will motivate you. Like wearing a pop of color.
What fragrance suggestions from our category would you find befitting of a great scent to compliment the Spring season?
Sottile in my own collection is made for spring with Tea Rose and Lily of the Valley. Sottile means subtle in Italian. It's clear and pretty like a spring day. There's a natural beauty to it - like a day after it rains. The air smells fresh with hints of hopeful silence. White Flowers is also great for this time of year. It's a more complex fragrance for the woman who likes tailored clothing. It has more layers and more bling. It's white flowers with a green finish and has a freshness to it like freshly picked wildflowers or the smell of flowers just coming out of the earth. Some other gorgeous spring options are:Read More »
Shop the full Yosh perfume collection here!
Perfumer Yosh joins us again for another round of Scents & Sensibility! Spring has passed and now summer is truly in bloom. The earthy aromas of the season are in full swing like jasmine that seems it's most intoxicating at sunset, freshly mowed green grass, sweet honeysuckle and a day at the beach (cotton candy, coconut cocktails, sunscreen) and all! Yosh answers a few of our seasonal questions and recommends some great summer scents for our 2012 Summer Fragrance Flight, a sampler set of 5 fragrances for $15 that will leave you smelling great as the temperature rises. It also includes a special 20% discount code** that can be used just in case you find your new signature!
Our body chemistry (as well as the Earth's) changes during the summer. It's warmer out so we change our activities accordingly. When it's hot and humid, light and fresh fragrances tend to be more suitable for the season. Fruity florals or citrus aromatics are refreshing and carefree.
How do we choose the perfect summer fragrance?
This depends on your activity but for the office, something watery and subtle would be appropriate but weekends and going out at night, something sparkly and juicy would be more fun.
I've heard that eau de toilette can be a better choice than an eau de parfum because they're lighter based. However, the lighter they are I find the more times I have to apply. What's the solution?
There's a misconception that fragrances should last all day but I prefer to carry a purse spray to spritz throughout the day. It's like asking the sunlight to stay the same from morning through the day. Nobody is that robotic. Clothing gets wrinkled and worn as you sit and walk around. Refresh your fragrance when you powder your nose and add fresh coat of lipstick.
Eau de toilette EDT and eau de parfum EDP refer to the strength of perfume concentrate and alcohol. There's more alcohol and less concentrate in EDT so the dilution gives the wearer a lighter impression. I think this is a great solution if a person tends towards the heavier florientals or gourmands normally. Then you can still enjoy this genre of fragrance in the summer rather than trying to wear a different style of perfume. But if you like cologne style aromatics or citrus fragrances, then EDP is fine even in the summer. If you like floral musks or powdery fragrances, then choose the less intense EDT otherwise, it can be cloying in humid weather. If it's a dry climate with coastal breeze (west coast) then EDP is fine.
What are some of our summer inspired fragrances that have caught your eye this season?
In my own collection, I was surprised to find that I fell in love with U4EAHH. Even though it's a global best seller, it was one of my creations that I never wore because it is usually turns sour on me. But I've been in Tokyo for the last few weeks and the climate here is quite humid and the fragrance smells amazing on me. The new Rodin olio lusso Perfume also sounds amazing to me with neroli and jasmine.
*Yosh began her perfuming career in 1994 as an apprentice, learning to identify and combine the healing essential oils and sensuous perfume essences in each of those bottles. Today Yosh uses these elixirs in her own modern practice of the ancient art of perfumery, creating signature scents that entice the senses, fascinate the mind and enchant the soul.**Coupon code not valid on Rodin olio lusso products.
Along with the colder season comes a seasonal closet overhaul and replacement of sandals and lightweight dresses for trendy rubber goulashes and cashmere sweaters, a change up in our skincare routine to soothe skin experiencing a brisker environment, and foregoing our floral fragrance for something a little more….chocolatey? Yes indeed, with the change in season comes a need for a complimentary fragrance. Our goal is to help you find it in our Fragrance Flight Vol. 2, a bespoke collection of 6 fragrance samples selected by perfumer Yosh, whose smoky and oriental scents are guaranteed to raise your body heat this winter. An exclusive 20% coupon code* is also included in case you find your new signature!
Every season we look forward to Yosh's insight into what will be on trend as well as answers to questions only one of the best 'noses' in the industry would know. We hope you enjoy another round of 'Scents & Sensibility' with Yosh!
What should you consider before you begin looking for a new fall/winter perfume, to make sure you pick the one that's right for you?
Normally, I would say that one might consider their climate first. I live in a place where winter is very mild so I prefer to wear a yummy fragrance with a little bit of smokiness but if you live in a climate where you have to wear a proper coat, gloves, scarves, then something more enveloping and warming might be better. This year, I'm going to pick my fall / winter fragrance based more on the kind of statement I'd like to project. I feel rather embolden now because I've lost a bit of weight and my hairdresser and I have come to agree on my look - more rock star glam. So for me, personally, I'm going to wear a fragrance that reflects an edgy opulence.
What aromas will be on trend this fall/winter?
Oud will continue to trend but creamy woody notes will make us feel grounded yet luxurious. Energetically, when people feel unstable, people choose more comfort fragrances. During the holidays, people tend to be a little emotional so something that makes us feel taken care of is how we want to smell. Vanilla will always be a great fall/winter choice for people. But I think people will want a little naughty vanilla - something with leather and spice.
Does the cold weather affect the way we wear our fragrance?
Absolutely ! Some people live in a climate zone that's mild in the winter. They might not need to wear something as heavy and spicy as a person living in very cold temperatures who might want something to feel like a warm cashmere wrap. In the winter, boozy fragrances make us feel warm inside too.
I recently heard that the perfume wearing tradition of rubbing your wrists together after application can destroy the scents quality. As a chronic wrist rubber I have to hear straight from the perfumer's mouth if this is true?
I think people in the industry are divided on this one. I personally like to rub the wrists together to release the scent - like rubbing petals or leaves together.
Can selecting the wrong perfume age you?
Gosh - great question. I think perfumes can age you in both directions. Just like tight jeans and short skirts. Some fragrances tend to be more youthful whereas some fragrances are more mature. I find young teens wearing heavy perfumes trying to be more sophisticated and some cougars wearing shocking or to fruity scents because they don't care what is age appropriate.
Yosh began her perfuming career in 1994 as an apprentice, learning to identify and combine the healing essential oils and sensuous perfume essences in each of those bottles. Today Yosh uses these elixirs in her own modern practice of the ancient art of perfumery, creating signature scents that entice the senses, fascinate the mind and enchant the soul.
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The dress you've been dying to wear now has the perfect occasion to make a show stopping entrance and the only thing yet to finalize is the makeup to compliment it. Now that's definitely an area we can assist you with! Our inspiration for our Holiday 2012 was all about glitz, glamour, sparkle….and a signature red lip of course if you love the classics. To re-create this beautiful look for our b-CLASSIC girl, shop from the items below:
After you've applied your favorite illuminating base like Becca Cosmetics Luminous Skin Color it's time to draw attention to the eyes with the Kevyn Aucoin Eyeshadow Duo in Soft Gold Lame and Smoky Brown. This is the perfect eyeshadow for day or night and because we want the lip to be the focal point we want to keep the eye area soft and shimmery. Next, enhance lashes with the By Terry Mascara Terrybly Growth Booster Mascara in Black. This is a lash growth boosting treatment as well as amazing big lash mascara!
Sculpt cheekbones and give a subtle hint of color with By Terry's Or de Rose Blush Prestige. This blush literally a-washes the cheeks in a luminous pinky-bronze glow that appears to come from within. Now let's create the wow factor with the Paul & Joe Full Coverage Lipstick Refill #304 (rich red) and matching nails with Deborah Lippmann's My Old Flame nail lacquer. No look is complete without a fragrance and for a classic girl we suggest a classic scent such as Sottile Eau de Parfum by Yosh.
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