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In the fragrance world, looks are as important as scents. In 1981, Jacomo won a Fifi Award for the “Best Packaging of the Year by a Fragrance,” and the company is crossing its fingers for another win this year with the newest “It’s Me” collection.
The latest fragrances from Jacomo, It’s Me for Her and It’s Me for Him, break the rules of perfume bottle design. Instead of encasing the fragrances in heavy, thick bottles, the packaging is instead an homage to the pure lines and high-tech designs of the latest smartphones. The bottles are svelte, fit perfectly into a pocket and include an integrated pump. The scents and bottle design capture the happenings of today’s modern world, as cell phones seem to forever follow their owners.
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