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Blog Keywords : cult-classic

BY TERRY Baume de Rose Obsession

Posted on 04/11/2014

Shop b-glowing.

We’re obsessing over BY TERRY’s Baume de Rose, which is celebrating its 10-year anniversary. Created by Terry de Gunzburg out of her adoration for roses, this product quickly became a cult favorite for lips in desperate need of relief. “I dreamed of the ‘Rolls Royce’ of the lip balms, a beauty must-have that would wonderfully transform even the most damaged lips,” she says.

Working with her research labs, Terry found a melt-in balm packed with lipo-regenerating substances, with the nourishing power of rose wax, hidden amongst the formulas. They discovered “a nourishing, replenishing, anti-aging formula that would leave the lips plumped, younger looking and radiant with vitality. We were about to invent the ‘jewel’ of lip care!” Terry says.

The baume was Terry’s first “ode” to the rose, which, when touched, feels much like skin. “Indispensable in all seasons, this rare treasure of nutrients makes sure lips are soft, smooth, plump, and revitalized, and keeps cuticles looking trim,” Terry says.

Now, 10 years old, it’s become a beauty staple for countless women...b-glowing included! For the anniversary, Baume de Rose has a special look, covered in graffiti hearts. With a silver loveheart design, the limited-edition jar is a stylish vanity companion.

If you’re ready to try this cult-classic, obsession-worthy pick, shop now!

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