NEW BRAND: D.J.V. Beautenizer

Shop D.J.V. Beautenizer here. is proud to introduce an exciting new brand that is revolutionizing one of our absolute, don't-leave-the-house-without-it makeup staples … mascara!

D.J.V. Beautenizer is the #1 mascara brand in Japan, and we know why! Their smudge-proof, long-wearing formula coats each lash individually, protecting them from oil, perspiration, tears, and humidity.

The Fiberwig LX is their newest product on the market and already a big hit in the b-glowing office. The brush-on fiber extensions adhere to your natural lashes, giving you a false lash appearance without the glue and fuss. At the end of the day, the fibers and long-lasting glossy-black finish remove easily with warm water.

For everything new at, visit our New Arrivals page.

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