Congratulations to Oscar Blandi and his frizz fighting hair serum Olio di Jasmine for winning New Beauty magazine's Beauty Choice Award for launch of the year in the haircare category. Tens of thousands of products were submitted in hopes of winning this prestigious award and after being rated in numerous categories, Olio di Jasmine took it home. Voted on by New Beauty experts, editors and readers proved that no matter what your background, everybody fell in love with this hair serum. Oscar Blandi's Olio di Jasmine Hair Serum prevents unwanted frizz while giving long lasting shine. Key ingredients of Jasmine and Sweet Almond Oil soothes static and broken ends while leaving a gorgeous glossy shine! Congrats again!