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PurpleLabs NYC

Discovering the science behind sexy and capturing it in a bottle, PurpleLab is the absolute first to introduce innovative double-duty beauty products designed to add a daily dose of glam, while providing a service to the soul, body and self-confidence.  As an acclaimed fashion beauty insider/journalist, author and media veteran, PurpleLab Creatrix Karen Robinovitz merges the exclusive insider tips and tricks she's privy to with ground-breaking ingredients, cutting-edge delivery systems and trend-setting style completely revolutionizing the face of beauty for every woman!

Robinovitz conjured up her concoction at a Fashion Week fete with her husband.  Indulging in one-too-many delectable hors d'oeuvres it dawned on her "If only I could put something to my lips that plumped them instead of my hips" (she sighed while reaching for the next hors d'oeuvres).  "I need a discreet secret weapon that will help me snub all these snacks!"  Digging in her Balenciaga clutch for her favorite lip gloss, she laughed, "I wish my lip gloss was an appetite suppressant"....and just like that an idea was born!

PurpleLab plans to introduce new multi-tasking items that will merge science, technology, fashion & beauty into pioneer products sure to revolutionize the traditional perception of the term "makeover".  "After creating the gloss I realized there were a million other things I wanted in my medicine cabinet, shower and handbag, and that is what is to come....a lifestyle brand offering products and items with beauty and fashion benefits that cover every need, wish and desire for a girl like me...busy, busy, busy, with a thirst for all things chic".