View All Brands 100% Pure 37 Actives A Dozen Roses aden + anais African Botanics Alaska Glacial Mud Co. Alpha-H Anastasia Beverly Hills Anna Sui Anthony Antica Farmacista Apivita Apothia Los Angeles ARCONA ARgENTUM Armour Beauty Avene b-glowing b.e. becker.eshaya Baby Foot Balmain Beauty Works West beautyblender Beautyzzz BECCA Cosmetics Binchotan By MORIHATA bkr Blind Barber bliss Briogeo Brush On Block butter LONDON By Rosie Jane BY TERRY Cane + Austin CARGO Cosmetics Carthusia Chicago Comb Clark's Botanicals COACH Cocovit Color Wow Compagnie de Provence Cor Silver Soap Cucina Cult51 CV Skinlabs d.j.v. MIARAY D.S. & Durga Dear Clark Deborah Lippmann DERMABLEND Professional Dermasuri Doll Face Beauty Dr. Alkaitis Dr. Brandt Dr. Dewy Dr. Lipp Dreadnought Drunk Elephant Earth tu Face Egyptian Magic ELLIS FAAS Embryolisse Emma Hardie Erbaviva Ernest Supplies ERNO LASZLO Etat Libre d'Orange EVE LOM eyeko fatboy First Aid Beauty FOREO GLAMGLOW GLO Science GLOSS Moderne Goldfaden MD Grown Alchemist Heir Atelier i Profumi di Firenze ILIA Illamasqua Illume Iluminage Indie Lee Ineke invisibobble it Cosmetics Jaboneria Marianella Jack Black James Read January Labs Japonesque Jean-Michel Basquiat JINsoon John Allan's John Masters Organics Jonathan Product Jouer Cosmetics JOYA Juice Beauty Juliette Has A Gun June Jacobs Kahina Giving Beauty Kai Perfume Kat Burki Kerstin Florian Kevyn Aucoin Kiesque Kimberly Sayer of London Klorane Kneipp ko denmark Koh Gen Do Kose Sekkisei L'Aromarine Fragrances L'Artisan Parfumeur L:A Bruket La Roche-Posay Lab Series LaLicious LATHER Laura Geller Beauty Lauren Napier LaVanila Le Couvent des Minimes Lea Journo Leilani Bishop Fragrances Leonor Greyl Les Senteurs Gourmandes LightStim Lina Hanson Lipstick Queen Lulu Organics Macadamia Professional Mama Mio Marula Pure Beauty Oil Mason Pearson MAXUS Nails MD SolarSciences Mio Miracle Skin Transformer MODERN NOTES Montale Monyette Paris My Konjac Sponge NEST Fragrances Niche For Men NuFACE nugg Nuxe Olie Biologique Olio E Osso Olivine One Love Organics Oscar Blandi Pai Skincare Paul & Joe Beaute Paula's Choice Peter Thomas Roth Philip B. PRTTY PEAUSHUN Rahua by Amazon Beauty Rare El'ements Recipe for Men REN Skincare Renessence REVERIE RGB Cosmetics Rita Hazan RMS Beauty RODIN olio lusso Roloxin Lift Root Vanish By Kazumi Rosebud Salve Rouge Bunny Rouge S.W. Basics Sachajuan Sara Happ Sarah Horowitz Parfums Schmidt's Deodorant Scott Barnes Serge Normant Serious Serum Shaveworks Sigma Beauty Skindinavia skyn ICELAND Sol De Janeiro Soleil Toujours Somme Institute Sophie La Girafe Cosmetics St. Tropez Stila StriVectin Studio | 10 suki Sultra Supergoop! T3 Tammy Fender Tanda TATCHA Aburatorigami Terveer Thairapy 365 The Art of Shaving The Beachwaver Co. TOCCA Tokyo Milk Dark Tokyo Milk Parfumarie Curiosite Truman's Tweezerman Ursa Major Vapour Organic Beauty Vera Mona Verso Vita Liberata Voluspa Votivo WEI WEI to Go Widu Wunder2 Yosh Youth To The People Yu-Be Z Palette MAKEUP ERASER
No. 50 Serum Anti-Aging Collagen Veil Primer | it Cosmetics | b-glowing
Reset Image
it Cosmetics | b-glowing

No. 50 Serum Anti-Aging Collagen Veil Primer

it Cosmetics

SIZE 1.0 oz

+ wish list
$48.00 COMPLIMENTARY Shipping on this item!

A multi-tasking primer that hydrates, plumps and blurs imperfections. 

• Reduces the appearance of visible wrinkles. Infused with more than 50 skin-loving ingredients, this primer works to reduce the appearance of fine lines.
• Combats dryness. Essential oils, butters and botanicals pack skin with hydration, keeping is dewy and soft all day long. 
• Primes. Creates a smooth canvas for makeup application. 
Bightens. Vitamins A, B5, C and E fade dark spots and brighten the complexion. 

The lightweight formula sinks into skin, leaving it unbelievably soft and smooth. Unlike some primers, No. 50 doesn’t  doesn’t leave have a greasy, slippery feel. 

Beauty lies in simplicity—literally. This multi-tasking serum takes the place of your SPF, anti-aging serum, primer AND moisturizer.  A luxurious blend of essential oils, vitamins, butters and botanical extracts address the top concerns of aging, from fine lines to dullness. Designed to work on all skin types, the lightweight formula rejuvenates and perfects even the most tired complexions. Wear it daily for truly miraculous results.

Formulated without parabens, fragrance, talc or sulfates.

Apply No. 50 Serum Collagen Veil Anti-aging Primer onto clean skin, or over moisturizer, before makeup. Use either the pump or dropper, both are included. A small amount is sufficient for your entire face, neck and under-eye area. Wait for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over the top of your night creams to maximize their results while you sleep!
Water, Cyclopentasiloxane, Cyclotetrasiloxane, Dimethicone, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Isododecane, Glycerin, Hexyl Laurate, Cyclohexasiloxane, Ozokerite, PEG-10 Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Petrolatum, Sodium Chloride, Caprylyl Methicone, Cetyl PEG/PPG-10/1 Dimethicone, Polyglyceryl-4 Isostearate, Polysilicone-11, Titanium Dioxide, Caprylyl Glycol, Ethylhexylglycerin, Sorbitan Olivate, 1,2-Hexanediol, Butylene Glycol, Disodium EDTA, Propylene Glycol, Vitis Vinifera (Grape) Seed Oil, Ubiquinone, Squalane, Simmondsia Chinensis (Jojoba) Seed Oil, Sea Water, Punica Granatum Seed Oil, Persea Gratissima (Avocado) Oil, Orbignya Oleifera Seed Oil, Niacinamide, Mangifera Indica (Mango) Seed Butter, Coffea Arabica (Coffee) Seed Extract, Citrus Grandis (Grapefruit) Peel Oil, Caffeine, Argania Spinosa Kernel Oil, Arbutin, Adenosine, Anthemis Nobilis Flower Water, Lactobacillus/Honeysuckle Flower/Licorice Root/Morus Alba Root/Pueraria Lobata Root/Schizandra Chinensis Fruit/Scutellaria Baicalensis Root/Sophora Japonica Flower Extract Ferment Filtrate, Illite, Mica, Betula Platyphylla Japonica Juice, Perfluorohexane, Hibiscus Sabdariffa Flower Extract, Caviar Extract, Snail Secretion Filtrate, Olea Europaea (Olive) Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Cholesteryl Isostearate, Camellia Sinensis Leaf Extract, Chrysanthemum Indicum Flower Extract, Cholesteryl Nonanoate, Cholesteryl Chloride, Alcohol, Arnica Montana Flower Extract, Alchemilla Vulgaris Extract, Ananas sativus (pineapple) fruit Extract, Actinidia Chinensis (Kiwi) Fruit Extract, Pueraria Lobata Root Extract, Perfluorodecalin, Morus Alba Fruit Extract, Magnolia Kobus Bark Extract, Glycine Soja (Soybean) Sprout Extract, Diospyros Kaki Leaf Extract, Cinnamomum Cassia Bark Extract, Artemisia princeps Leaf Extract, Pentafluoropropane, Curcuma Longa (Turmeric) Root Extract, Achillea Millefolium Extract, Steareth-20, Marrubium Vulgare Extract

This item is in stock and ready to ship.

Where does b-glowing ship?

b-glowing ships anywhere in the world! Please view our international shipping policy for orders shipped outside the U.S

APO/FBO Addresses: b-glowing proudly ships to our military. 

What shipping methods are offered by b-glowing?

Standard Shipping:  $5.95 (COMPLIMENTARY standard shipping on orders $25+) within the contiguous U.S. (2-7 business days), Hawaii and Alaska (12-18 business days)

2-3 Business Day Shipping:   + $11.00

1-2 Business Day Shipping:   + $20.00

Any package containing hazardous material, such as nail polish, hair spray, or perfume, is restricted by the U.S. Department of Transportation to ground-only shipping methods.

When will my order ship?

Most orders are shipped 24-48 hours within receipt of order. We ship Monday through Friday. Orders placed on Saturday and Sunday will be shipped the following Monday or Tuesday. We do not ship on major holidays; orders placed on major holidays will be shipped the next business day. Please note that due to the speed of our ordering system, order cancellations and changes are not always possible.

All orders shipped complete, when all merchandise is in-stock; no partial orders shipped. You will not be charged until your order is shipped.

How can I track my order?

You can confirm delivery of a package at using the tracking number emailed to you at the time of shipping. UPS provides tracking for your orders at Packages shipped via FedEx can be tracked at Please allow 24 hours after your order ships for your tracking updates to be made available.

We are not responsible for orders damaged or missing in transit via a mail forwarder. Please call (866)525-4933 for further assistance.

It Cosmetics works with plastic surgeons to infuse cutting-edge anti-aging technology into truly innovative high performance products designed to give you your most beautiful skin ever. It Cosmetics is about truly solving your problems, making your life easier, helping you look and feel your most beautiful and most importantly bringing you joy.

Featured in Allure, InStyle, Cosmopolitan, Marie Claire and more, the press along with It Cosmetic devotees are obsessed with products like Bye Bye Pores, Your Skin, But Better CC Cream, Brow Power and many more.  While these high-end formulation cosmetics give you a gorgeous look, they also give you great skin!  What more could you ask for from your makeup?  No surprise, we're obsessed with it too!  

Try b-glowing founder, Lisa's, go-to It Cosmetics product Bye Bye Redness!

Receive a complimentary it Cosmetics Mini No-Tug Waterproof Gel Eyeliner (.012 oz) with storewide orders $75+


Concierge Recommendations

My Sculpted Face

$38.00 COMPLIMENTARY Shipping on this item!