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it Cosmetics works with plastic surgeons to infuse cutting-edge anti-aging technology into truly innovative high performance products designed to give you your most beautiful skin ever. it Cosmetics is about truly solving your problems, making your life easier, helping you look and feel your most beautiful and most importantly bringing you joy.

Featured in ALLURE, InStyle, Cosmopolitan, Marie Claire and more, the press along with it Cosmetic devotees are obsessed with products like Bye Bye Pores, Your Skin, But Better CC Cream, Brow Power and many more.  While these high-end formulation cosmetics give you a gorgeous look, they also give you great skin!  What more could you ask for from your makeup?  No surprise, we're obsessed with it too!  

Try b-glowing founder, Lisa's, go-to it Cosmetics product Bye Bye Redness!

Receive a complimentary it Cosmetics Mini No-Tug Waterproof Gel Eyeliner (.012 oz) with storewide orders $75+