Along with today’s minimalist trend, Not a Perfume follows suit and adds extremity, irreverence and conceptual characteristics to deliver a true art form. You have now stepped into a new and elegant form of perfumery. With Not a Perfume you get exactly what you want from the scent: it does not evolve; it is not a composition, but rather a particular fragrance that is very strong & lasting on skin. Just like the white packaging it’s housed in, its makeup is fresh, clean, and clinical. This brand new concept from Romano Ricci is a modern day fragrance that is 100% synthetic and created without allergens.
Not a Perfume is allergen free and made of 1 single synthetic ingredient – Ambroxan. Ambroxan is a molecular creation that comes from the organic research. Developed by Firmenich in the 1950’s to replace Ambergris, a very rare ingredient. It is usually used as a back note in perfume composition, even if its smell is curiously quite far from its original inspiration.