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WHY WE LOVE IT:
Maiden is a deep purple nail polish. Tenoverten offers a product that is good for the long term health of your nails without compromising the lasting power of the polish all the while providing a sophisticated color palette.
WHAT IT DOES:
The tenoverten polish collection, est. 2012, is inspired by feedback we get from both customers and manicurists alike at what we like to call our very own 'labs' or nail salons located in New York City. All of the colors in the core collection are named after Manhattan streets that are meaningful to us and are derived through a process of creating unique colors that we think are missing from the market. At tenoverten our primary focus is nail care. We love healthy and gorgeous nails!
• 5 Free + Cruelty Free + Vegan
• An extension of the tenoverten brand, THE manicure destination in Manhattan.
• All core collection polishes are named after Manhattan streets.
• The unique, fashion forward color offering is inspired by the runway and street style.
• The size of the bottle, quality of the brush and consistency/longevity of the polish is thoroughly tested in tenoverten's nail salons.
WHY IT'S HOT:
Featured In: Vogue, Elle, the New York Times
Celebrity Fans: Kate Hudson
The tenoverten product is approved as part of "The Leaping Bunny Program". While many ingredients have been tested on animals in the past, the standard in the "Leaping Bunny Program" is designed to prevent future animal testing and eventually eradicate animal testing from the industry completely. (The Leaping Bunny Standard is internationally recognized as it is formed by the largest animal protection groups, they also partner with animal protection groups in Canada and Europe). Oftentimes, products claim to be "cruelty-free" or "not tested on animals" but the claim may only refer to the finished product, which can often be confusing and misleading. Our product is cruelty free from raw ingrendient suppliers thru finished product.
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East coast meets tops coats…and so many other brilliant shades of polish! Tenoverten’s trendy colors mix neutrals with bright tones, all with a luxe finish and shine. The brand is a favorite for its formulas, which are sans harsh chemicals, plus the polish goes on smooth and dries quickly. The colors are also just as long-lasting as they are eye-catching!