This journey starts by properly cleansing the scalp and hair with Kalahari, an African watermelon seed oil that keeps the follicle clear of excess sebum and product build-up. The Pure Shampoo restores vital nourishment and re-hydrates the hair with a luxurious array of nutrient-rich Black Seed and moisture boosting Marula. It prevents over-cleansing and drying from daily shampooing and is ideal for dry damaged or color treated hair.
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We're so excited to enter the world of eco-luxury hair care with Rare El'ements! Created by salon owner John Amato and former model Teri LaVerne, these two were fully aware of the damaging effects weekly styling can have on your hair and sought to find a natural healing solution to products that merely camouflaged the damage rather than treated it.
Together they elevated the expectations for the eco-chic generation of today by proving that you don't have to sacrifice high-performance when it comes to selecting a healthier alternative. Every product contains the most exotic and quintessential ingredients from around the world, ideal for restoring and maintaining the hair's integrity.