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Who We Are

We love beauty products.  Discovering, sampling and curating them is our passion.  We know that the beauty market can be complex, but with the right set of tools combined with our expertise, we believe shopping for beauty products can be fun and exciting!

We believe that beauty is a life-long journey.  It is not a search for perfection, but an individual search for your own authentic expression of beauty.  The beauty products that we provide are a means to express your true inner self:  strong, smart and beautiful!

We’re here to guide women to glow with inner and outer radiance – to showcase their AUTHENTIC BEAUTY.

We are b-glowing.

Curating Beauty Since 2004

1. Discover and browse 200+ brands in our curated collection

2. Happiness Guaranteed 30 day return policy

3. YOU choose 3 FREE samples on every order

4. Exclusive gifts with purchase offers

5. Refer-A-Friend program earns you + your friends shopping credit

6. Beauty Concierge gives you personal beauty recommendations

7. Enjoy the latest beauty news, tutorials, giveaways and new product notices by following our social networks

8. Smart shopping filters help you easily find what you’re looking for within each category

9. Easy checkout with PayPal, BillMeLater deferred payments, and log-in with Amazon.com

10. Beautifully prepared, hand-packed orders delivered to your door

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