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Who We Are

We love beauty products. Discovering, sampling and curating them is more than our job—it's our passion. We know the world of beauty is complex, which is why we bring you only the best. Here, you can shop in the knowledge that anything you buy will be outstanding—tried, true, and tested by the experts at b-glowing.

We believe beauty is a life-long journey. It’s not a search for perfection, but an individual search for your own authentic expression of beauty. The products we provide are a means to express your true, inner self: strong, smart and beautiful! We’re here to guide women to glow with inner and outer radiance—to showcase their AUTHENTIC BEAUTY.

We are b-glowing.

Curating Beauty Since 2004

1. From cult classics to indie brands about to go big time, our curated collection helps you discover the very best in beauty.

2. We offer complimentary shipping on U.S. orders $75+, plus international shipping to almost anywhere in the world.

3. With every order, we let YOU choose 3 complimentary samples.

4. Explore our extensive selection of gifts with purchase, and find the perfect gift from us to you.

5. Our Beauty Concierge is ready to assist you with any beauty question 12 hrs a day!

6. Your happiness is guaranteed with our 30-day return policy. You can even return opened products.

7. Discover our unique perspective on beauty and beyond with our in-house blog: The Glow.

8. Discover—and try out—beauty looks we love with our monthly Look of the Moment.

9. Pay YOUR way. We offer several payment options, including Alipay, Amazon, PayPal and PayPal Credit.

10. Every b-glowing order is a gift. Your items come to you hand-packaged and wrapped with care.