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Age Embracing

This is a place for women who have lived life—women with stories.

For risk-takers, rule-breakers, and those who believe beauty has no age limit. For women who refuse to be told what to wear and how to behave. For anyone not afraid to let themselves GLOW.

There are no rules here—only tips, tricks, and product picks to help you embrace your unique beauty. It’s all about finding what suits you, your personality and your sense of style. You’re the one deciding. We’re just here to help.


We’re celebrating the 15-year anniversary of b-glowing! Read About Our Journey

Enjoying The Journey—15 Years Of b-glowing

We’re celebrating the 15-year anniversary of b-glowing! It’s a meaningful milestone and the perfect time to reflect on how far we’ve come from our Founder, Lisa.


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Filorga TIME-ZERO Multi-Correction Wrinkles Serum

Skin-smoothing ingredients and powerful science combine to create this lightweight, ultra-effective serum. The silky formula penetrates deep into skin to plump, firm, and nourish for a youthful glow!


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Smile Makers: Vibrators designed by women for women

Meet Smile Makers

Age Embracing Beauty includes tending to our wellbeing and adopting selfcare rituals that serve us as we age. An important aspect of this is our sexual wellbeing. Meet Smile Makers—a different brand of vibrators designed by women for women.


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how to choose a skin care device for mature skin

Compare Top Beauty Devices

The newest wave of at-home skincare tools for mature skin are handheld and high-tech. Beauty devices offer beautiful, younger looking skin in the palm of your hand. But with so many to choose from—how do you know which one is right for you? You’re in the right place! We’re breaking down NuFace, ZIIP, Tria, Foreo, and more.


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DISCOVER THE BEST MOISTURIZERS FOR WOMEN OVER 50

As we age, our skin changes. Dryness, dullness, uneven skin tone, and fine lines can be harder to care for. Luckily, we’ve selected our top five moisturizers from beloved beauty brands to hydrate skin and combat signs of aging—so skin looks supple and radiant day after day.


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Shop Powerful, peptide-infused skincare collection from Peter Thomas Roth

Peter Thomas Roth Peptide 21™ Collection

Trust us when we say—peptides deserve a place in your skincare routine! This powerful, peptide-infused skincare collection from Peter Thomas Roth is formulated to help improve the look of fine lines, wrinkles, + overall radiance.


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5 Reasons You’re Struggling with Skin Redness

5 Reasons You’re Struggling with Skin Redness

Skin redness is incredibly common and there are a handful of reasons for unwanted blotches and rosiness. If you can’t seem to shake skin redness, there may be a simple solution. Discover five overlooked reasons why your skin is still showing signs of redness and what you can do about it.


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b-glowing BEAUTY founder Lisa King's Age Embracing story

Lisa’s journey

“I felt ignored by the beauty industry—like my wants, needs, and desires weren’t being addressed. I knew if I was frustrated by the limited makeup options for mature women, other women must be, too.” – Lisa, b-glowing founder. Read more about her journey, and the inspiration behind our Illuminate + Shine™ Palette


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Oribe’s Silverati collection for mature hair

Grey Pride

There’s nothing more chic or sophisticated than embracing grey and white hair as we age. Keep your grey + white tresses looking healthy and shiny with Oribe’s Silverati collection. These specially formulated products instantly brighten hair eliminating dullness and yellow tones for vibrant, silky-soft tresses you’ll love to show off day after day.


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Learn Everything You Need to Know About Retinol

Everything You Need to Know About Retinol

As we age, skin renewal begins to slow. Retinol gives this renewal process a boost by increasing cellular turnover and improving collagen production. With regular use, retinol diminishes the look of fine lines and wrinkles, reduces dark spots and discoloration, and leaves skin visibly radiant. Still, there are a lot of myths surrounding retinol. So, what’s the real story? We’ve created a fool-proof list of retinol products we love and we’re sorting out fact from fiction along the way.


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IT Cosmetics Confidence in a Cream Rosy Tone Moisturizer

IT Cosmetics Confidence in a Cream Rosy Tone Moisturizer

Mature skin can require an extra boost from time to time. Luckily, this rosy tone moisturizer provides an intense dose of hydration, nourishment, and radiance. The velvety moisturizer absorbs instantly reviving skin with cell-renewing ingredients. The best part? The rosy tone creates a healthy, youthful glow.


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