We get it: everyone wants to look and feel her prettiest without using harsh chemicals that are bad for her body and the planet. But let’s be honest—most of us aren’t going to swap our blush for crushed organic berries (they’re much harder to keep in your purse than a compact). Yet for years, there wasn’t a great alternative, since “natural” was pretty much synonymous with “doesn’t work that well.” In beauty products, often the colors were off, the textures felt weird, they didn’t work well, or the scents were too earthy (patchouli is better left to hacky-sack circles). Now thanks to a push for improved natural products, a lot of those notions that used to be true about naturals have turned into myths. We bust up the old knowledge with some green products that are natural and actually do what they promise.
1. Myth: Natural skincare isn't effective.
Have you met Tammy Fender, celebrity facialist? Her Epi-Peel mask makes skin look younger, fresher, and glowy, thanks to natural exfoliating citruses, spearmint, and Moroccan rosemary. With purifying Kaolin Clay, it also helps clear clogged pores. Bonus: unlike lots of other peels, this one works without making skin sting or burn. For acne, Pai Skincare Copaiba & Zinc Perfect Balance Blemish Serum harnesses copaiba, a resin from trees, for its anti-bacterial, anti-inflammatory, and antioxidant properties, while zinc regulates oil production by up to 65%, making for less shininess and fewer clogged pores.
2. Myth: Natural makeup doesn't last.
Some products use synthetic dyes to make powders last forever, but that seems gross to put directly on your skin, which is technically our largest organ. The 100% Pure Fruit Pigmented Powdered Blush in Berry actually uses pigments from fruits and vegetables instead, and it stays put just as well, so it won't disappear after a few hours.
3. Myth: Natural sunscreens don't rub in easily.
Two pumps of the MDSolarScience Daily Anti-Aging Moisturizer Broad Spectrum SPF 30 UVA-UVB Sunscreen and you’re good to go—the sun protection rubs right in and doesn’t feel heavy or greasy, unlike a lot of natural sunscreens that contain chalky white zinc. It’s also hypo-allergenic and won’t clog pores, plus it doesn’t have that typical “sunscreen” smell. Plus, it hydrates and calms skin with aloe and chamomile.
4. Myth: Natural lips mean boring lip balm.
It would be especially nice to use a natural product on lips since, let’s face it, there’s a good chance some of it ends up in our mouths after eating or drinking. Ilia’s lipsticks use organic oils from grapeseeds, sunflower seeds, and jojoba to hydrate lips, and come in bold colors like berry wine (Femme Fatale) or classic, sexy red (Strike It Up).
5. Myth: Natural deodorant isn't strong enough for me.
It's still true that if you tend to get super sweaty, a natural deodorant won’t stop the moisture the same way a chemical antiperspirant will, though it uses aluminum to get that effect. If you’re more concerned with scent, La Vanila’s natural deodorants keep you smelling sweet for hours in fresh, unique scents, go on smooth (some other natural deodorants feel chalky or sticky) and use aloe leaf juice to soothe just-shaved pits.
6. Myth: Some products just can't be made naturally.
It’s weird to think of glam items like mascara or nail polish being made from natural ingredients, but that’s exactly the case with RMS Beauty Nail Polish, which comes in 11 shades; a favorite is the sparkly gold Myth color that matches almost everything. Since polish sits on fingernails or toenails for days—or let’s be honest, sometimes a couple weeks—it’s important that it’s free of harsh chemicals, parabens, DPB, toluene, camphor, xylene, and formaldehyde, as the RMS ones are. And why would anyone want to put chemicals a few centimeters away from her eyes? That’s the thinking behind 100% Pure’s Maracuja Mascara, whose black shade is just as dark and dramatic as other mascaras, only it gets its hue not from chemical dyes but from black tea leaves, berries, and cocoa pigments.
Ready to go green? See our April Look, created with all-natural products!