Beyond mascara: 5 eyelash innovations


mascara, eyelash, innovations, makeup, eyelash innovations, long lashes

We’ve all heard the saying: our eyes are the windows to our souls. That’s why we spend so much time and energy pampering them with expensive shadows, liners and creams! But what are we doing to take care of the curtains (aka our eyelashes)? While we love playing them up with mascara, we’ve recently become obsessed with some of the more innovative lash-enhancing products. From eyelash extensions in a bottle to lash-boosting serum, here are five products that go beyond basic mascara:

Masquara Gain 

For those of us with super short, blonde, or invisible lashes, skipping mascara is simply not an option. That’s where ILLAMASQUA’s Masquara Gain comes into play. The jet black formula sweeps on like a regular mascara, providing gorgeous volume, length and definition. However—unlike an ordinary formula—Masquara Gain is infused with walnut extract to gradually tint lashes over time. Within two weeks of use, lashes should appear darker and bolder—even when they’re bare!
Magic Lash Boost

Pro lash extensions look amazing, but they’re also high-maintenance, pricey, and can even inhibit your natural lash growth. Black Magic Lash Boost offers an easy alternative to extensions, giving lashes instant, dramatic length and volume—no lash glue in sight!  Made from all-natural plant fibers and infused with conditioning antioxidants, this light-as-air formula won’t weigh down your lids, and is easy on sensitive eyes. To sweeten the deal, it’s ultra long-lasting, and offers up 12 hours of wear. Pro tip: For the most dramatic, full fringe, pair with Black Magic Mascara.

mascara, eyelash, innovations, makeup, eyeko, black magic lash boost

Peter Thomas Roth
Lashes to Die For Turbo

Lackluster lashes getting you down? It’s time to give this lash growth serum a permanent spot in your medicine cabinet. The clinically tested, peptide-based formula gives you longer, lusher, more enticing lashes in just a month’s time. It features a super easy-to-use wand that makes application a breeze, and it’s pretty hard to argue with the results. According to a 4 week consumer study, 96%  of participants saw fuller lashes, while 93% saw thicker, longer lashes. What’s not to love?

mascara, eyelash, innovations, makeup, Peter thomas Roth, lashes to die for turbo

IT Cosmetics 
Tightline Full Lash Length Black Mascara Primer

As busy women, we need makeup that works as hard as we do. This amazing formula gets the job—ahem, three jobs—done in a few simple sweeps. The teeny tiny Tightline™ brush lays down jet black pigment along your entire lash line, filling in sparse spots to mimic the effect of liner. It also darkens and enhances your eyelashes, while the blend of lash-loving ingredients (Biotin, Nettle Extract, Green Tea, and Jojoba to name a few) work to condition and soften.

Anna Sui 
Mascara Primer & Top Coat

Runny, smudged mascara is one of our biggest pet peeves ever. The solution? Applying both a base coat and top coat, but who has time for a lengthy, three-step mascara routine? Enter this amazing 2-in-1 topcoat and basecoat from Anna Sui. When used under mascara, the colorless formula primes lashes to prevent smearing, and adds extra definition to each lash. When used as a top coat, it helps transform any mascara into a waterproof formula, dramatically enhancing the wear time. Bonus! It also helps our give our lashes some extra curl.

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