Cult Classic Beauty: 100 Percent Pure


One of the newest brands to b-glowing is 100% Pure. As you may have guessed, all of the brand’s products are made using only all-natural, organic, and vegan ingredients, and everything is toxin-free.

What especially makes this brand unique is how it’s created and how it’s colored. The makeup is all fruit-dyed, bath + body and hair products come in scents reminiscent of the farmers market, and the skincare line uses super foods for a luminous glow.

Some of our favorites include the Argan Oil Hydration SPF 30, which protects against skin cancer, fine lines, wrinkles, and dark sun/age spots by using 100% natural, 100% vegan, and gluten-free ingredients. As spring begins to shine, this product will be an absolute necessity for healthy skin!


For added color this season, we also love the Lip & Cheek Tint that uses pure fruit pigment to add natural looking color while softening and moisturizing. Designed as a cream blush and a lip tint, the formula is highly concentrated with anti-aging ingredients, vitamins, and antioxidants.

After all the fun, we recommended the Super Fruits Night Balm, which uses the most powerfully anti-aging fruits from around the world with the highest ORAC value of antioxidants for aggressive age corrective treatment of your skin. Suggested for mature skin types, you’ll glow with a youthful radiance.

To shop these picks and all 100% Pure, click here!

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