NuFACE is "founded by women, for women"—which makes it a company after our own heart. At b-glowing, we take pride in celebrating innovative, female entrepreneurs, and are super inspired by Carole Cole and Tera Peterson's mother-daughter partnership. Together, they identified and addressed a unique need the skincare market, building their company from the ground up. In just ten short years, they went from selling microcurrent devices out of their garage to becoming the indisputable leader in at-home facial training devices.
We sat down with Tera Peterson—NuFACE co-founder and current COO—to learn more about microcurrent technology, talk beauty, inspiration, and the future of NuFACE.
Can you tell us a little bit about your background before starting NuFACE? We’d love to hear more about your personal journey and what inspired you start your own business.
The NuFACE journey has been challenging, extremely rewarding and the ultimate learning experience both personally and professionally. I grew up in the skincare industry because of my Mom, Carol Cole, who was an aesthetician at the Golden Door Spa and is the creator of NuFACE. She was always educating me on how to take care of my skin. It was really ingrained in me from a young age. As we started NuFACE, it was really important to me to really understand the business, so I went to aesthetician school! It was really an evolution.
What is your #1 mentoring tip for female entrepreneurs, young girls in school or women graduating from high school?
This is such a great question! Having a mentor is very important, especially having one that works in a similar industry. When I think about the mistakes we made when starting NuFACE, I look back and think, if I had a mentor I could have avoided some of those mistakes. Not only is it important to have a mentor, it is important to be a mentor. Being able to mentor young entrepreneurs and to help other young women achieve their goal is such a positive thing!
What's your superpower as a boss?
Haha. Hmm… I don’t know if I would call this a superpower, but I think always pushing myself to work hard and not taking ‘no’ as an answer! I truly believe you can do anything you want if you stay focused and work towards your goal. My mom always instilled in me that ‘no’ is not an option! When I’ve been told no in the past, it has always fueled me to work harder.
If you could have a dinner party with 3 female artists, icons, politicians, authors, wellness aficionados, spiritual leaders, or any person alive today or not, who would they be and why?
Bobbi Brown – I am so fascinated by female beauty entrepreneurs! I would love to have a dinner party with Bobbi so I get more beauty inspiration!
Sophia Amoruso – I am a big fan of Girl Boss by Sophia Amoruso! I find her interesting and love that she really owns who she is. I feel like we have a lot in common too. We both had to work really hard to get where we are today – no silver spoon. I really admire people who put in the time and work hard for what they want.
Chriselle Lim of The Chriselle Factor – Bloggers are so influential, especially when it comes to beauty. I would love to talk with Chriselle LIim about how she has made her mark in the blogger world.
Microcurrent technology—we have to admit, the idea of using a device that taps into our muscle memory seems a little strange at first! Can you explain what microcurrent therapy is, and what it does for our skin?
Of course! Microcurrent is one of the hottest innovations in the anti-aging industry and is used in top spas and medical offices for facial contouring, toning and firming of aging skin. Microcurrent is a low-level current that mimics the body’s natural current and can provide both instant and cumulative results. Because microcurrent works sub-sensory, the treatment is soothing and most clients feel nothing at all. It is a safe and effective technology for individuals who wish to attain and maintain a healthier, younger looking appearance. The results can be so dramatic that microcurrent treatments are often referred to as the "5 Minute Facial-lift.
So many people perceive the beauty industry as superficial, but you're a huge supporter of LookGoodFeelBetter.org, an organization that's dedicated to improving the self-esteem and quality of life for people undergoing cancer treatment. What's more, the NuFACE instagram is filled with positive quotes encouraging women to feel good in their own skin, which we LOVE. Can you talk a little more about how outward appearances can make us feel better on the inside?
I perceive the beauty industry as so much more! I love that as women we are so lucky to be able to express ourselves with make-up & fashion. I know, if I am rushing out the door and have no makeup on, I can add a simple pop of color to my lips and feel immediately different – it is like a little confidence boost! More importantly, I think as women who love beauty and work in the beauty industry it is really important that we work to lift up other women and help empower each other!
What is the most rewarding aspect of your job?
There are so many rewarding aspects of my job! I think at the end of the day it is being able to do what I love and that so many people around me love it so much too. It is great that we have a company filled with so much passion and creativity. A lot of our employees are able to pursue their entrepreneurial spirit and tie it into their work at NuFACE.
How do you define "beauty", and what’s your personal “beauty philosophy?”
I truly believe beauty is in the eye of the beholder. My beauty philosophy would be more of a natural beauty philosophy. I love natural looks and feel that less makeup is better! I also love products that have natural ingredients.
Tell us a little about your daily beauty routine! Are there any rituals you perform regularly to stay happy and healthy?
Well NuFACE of course! I incorporate NuFACE in my daily skincare routine. I am heading up to LA now and used my NuFACE this morning to give my face an extra glow. I also believe it is important to exercise regularly, eat healthy and drink lots of water.
What’s the most valuable beauty advice you’ve received over the years?
Start taking care of your skin now! It's never too late to do anything, including turning back the hands of time. However, it's a million times harder to reverse than to prevent. If you have been "sun-kissed" too many times, start exfoliating now! Invest in high quality anti-aging regimen including cleanser, serums, eye cream, and moisturizer.
What do you see in the future for NuFACE?
Innovation & Education. You will see more education videos from NuFACE with better tips and tricks on how to lift like a pro!