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Jessica Alba is honest. This trait carries through in her day to day life and now also in her new business, The Honest Company. This beautiful entrepreneur started the company when she had her baby and couldn't find non-toxic, healthy and affordable products that worked. Her quest for environmentally friendly and safe baby products and cleaning products also carries through into beauty. As seen in Marie Claire, Jessica loves Vapour Organic Beauty Atmosphere Foundation because it 'makes my complexion look flawless without having to use powder."