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Emerging Beauty

Emerging Beauty

is a place to discover the latest beauty breakthroughs — from visionary, organic luxury to regenerating cosmetic technology.

Here are heralded, leading-edge, heart-felt + handcrafted beauty innovations. All hail the nowness.

Learn more about VIRTUE Hair Care


The key to Virtue’s ultra-effective hair care solutions? Alpha Keratin 60ku—a transformative protein that goes to work repairing and revitalizing hair damage at the source. These powerful proteins bind to hair, filling in areas of damage for stronger, shinier, healthier hair over time. With a variety of products to suit your unique hair care needs—these science-based solutions are sure to have your tresses looking and feeling healthier than ever.

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Learn more about Anchors Aweigh Hair Co.

Anchors Aweigh Hair Co.

Anchors Aweigh Hair Co. Founder, Benjamin Miller, created his one-of-a-kind grooming and hair styling products with one mission in mind—to instill confidence, promote health consciousness, and help others live a better quality of life. This methodology rings true through his varied collection of pomades, balms, oils, and cleansers.

Each Anchors Aweigh Hair Co. product is handmade with the best natural waxes, herbal extracts, essential oils, and paraben-free preservatives for styling products that not only feel amazing, but look great too. This eye-catching collection (we love the vintage-inspired marketing!) is all about choosing your own adventure and living life anchors up!

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Learn more about Touchland


We’re not total germaphobes—but we know our hands come in contact with all sorts of questionable surfaces throughout the day. When the weather gets colder and a symphony of sniffles start up around us—a super-harsh, ultra-drying hand sanitizer is the last thing we want to put on our hands. That’s where Touchland comes in.

Touchland founder Andrea Lisbona has created the next generation of hand sanitizers with fast-evaporating, naturally moisturizing, and ultra-sanitizing formulas that keep hands soft, clean, and smelling great. Bye-bye germs! Skin-loving ingredients nourish skin and the amazing scents will keep you coming back for more. Consider Touchland mists your secret weapon against pesky germs with a lot of extra love for your skin.

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Learn more about Smile Makers

Smile Makers

Here at b-glowing, we’re advocates for all types of wellness. This includes sexual wellbeing. Smile Makers launched in 2013 with one mission in mind—to destigmatize the perception of female sexuality and make shopping for a vibrator enjoyable and effortless. Smile Makers adheres to the strictest quality standards to create their thoughtfully designed collection. Their perfectly pretty products are meticulously crafted to meet the needs and desires of women. In fact, Smile Makers has received several prestigious awards for their unique design and unparalleled quality. This collection truly delivers good vibes!

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Learn more about CLE cosmetics

CLE Cosmetics

Based in Los Angeles but crafted in Korea, CLE Cosmetics is the perfect marriage of K-Beauty technology and LA cool-girl aesthetic. The line is minimally designed and multitasking, and is full of effortless rituals that bring out your natural, God-given beauty. In short, CLE is makeup and skincare that’s made for the modern woman and all her day-to-day style needs.

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Learn more about Aether Beauty

Aether Beauty

We’ve found the holy grail of sustainable, luxury makeup and it’s made with only the best ingredients. Aether Beauty harnesses the power of crystals to create beautifully radiant makeup that’s also fair trade, organic, cruelty-free, and vegan. In fact, Aether Beauty products are formulated to always be EU compliant—meaning they’ve banned over 1,300 chemicals from this unique, gemstone-infused collection.

While their impressive formulations have us swooning (we’re talking rose quartz powder, amethyst, amber, organic coconut oil, + more), Aether Beauty takes it a step further still. Their eye-catching palettes are 100% recyclable, so you can feel good about the way you look and your impact on the planet.

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Learn more about KOSAS


Amazing things happen when art meets science. Case in point? Kosås. The LA-based brand makes their lip colors by hand, blending science and art together to create high performance pigments with smooth finishes, even textures, and balanced hues.

Designed to complement all skin tones, Kosås is a simple, concise collection of the perfect reds, plums, brights, nudes, and roses. Each lipstick is buildable, offering versatile coverage that can be built from sheer to full.

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Learn more about Shiva Rose

Shiva Rose

Actress-turned-blogger Shiva Rose leads the kind of life we can only dream of—green, gorgeous, and totally holistic. So, you can imagine our excitement when she decided to share her beauty secrets with the rest of the world. Enter SHIVA ROSE the brand: an 100% natural, bespoke skincare line made in small batches and infused with Shiva’s bountiful knowledge of balms and oils. Each efficacious product is created from the freshest, all-natural ingredients, and smells seriously amazing.

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Learn more about Davroe


We wouldn’t DREAM of washing our hair with dish soap, so why do we use shampoo that contains the same basic ingredients? Ick! Formulated without any “nasties”, Australian-born Davroe makes plant-based, vegan, and cruelty-free products that are safe for the planet AND your hair. Finally, we can enjoy a killer coif with a clear conscience.

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Learn more about Holifrog


Cleansing your face isn’t a habit, it’s a ritual! Holifrog face washes are packed with nutrient rich ingredients to cleanse, purify, and rebalance skin. What sets these cleansers apart? Each thoughtfully formulated face wash contains zero fillers and no unnecessary ingredients—only vitamins, antioxidants, gentle exfoliators, and plant extracts to cleanse, replenish, and revitalize skin every time you wash your face. Start and end your day with more than just a clean slate—treat your complexion to Holifrog.

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Learn more about Skin Gym

Skin Gym

Just like our brains crave a challenge and our bodies crave movement—our skin craves its own kind of workout. Meet Skin Gym, an ultra-elegant collection of unique beauty tools to firmer, lifted, younger-looking skin without the pain of injections or costly procedures.

Skin Gym utilizes eye-catching, mood boosting natural stones like rose quartz, jade, and black obsidian to create skin smoothing facial rollers, Gua Sha massage stones, and other beauty tools to help work skin into a healthy, beautiful state of being.

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Learn more about Luk Beautifood

Luk Beautifood

We rely on food for survival—but we also rely on food to give us the nutrients, vitamins, and vital sources of energy that keep us healthy and thriving. Luk Beautifood creates 100% natural, toxin-free lipsticks using (you guessed it!) food. And not just any food—Luk Beautifood uses whole nuts, seeds, grains, fruits and vegetables to create superfood blends that nourish your lips the same way healthy foods nourish the body.

With a variety of ultra-flattering shades and invigorating ingredients such as cranberry, vanilla, chai, and peach lips are sure to feel nourished and look oh-so-pretty. Like a food craving we just can’t shake, we can’t seem to get enough of Luk Beautifood.

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Learn more about Uma


Ayurvedic (Ayur = life, Veda = science or knowledge) is the foundation of Uma oils. For centuries the Uma estate in India has farmed and crafted the world's finest essential oils using traditional Ayurvedic passed down over hundreds of years and many generations.

Founded by Indian born Shrankhla Holecek, each bottle of Uma oil is the culmination of rich tradition, powerful science, and love. This coveted collection goes beyond restorative skincare—working to positively impact your wellbeing and decrease stress. Packed with pure botanicals, these oil blends alleviate daily skin stressors to restore balance to body and mind.

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Learn more about David Mallet

David Mallet

David Mallet hair care stands out for many reasons—high-quality ingredients, innovative formulas, and a streamline approach make this collection a must-have. As a stylist to the stars, David Mallet spent several decades perfecting his no-frills, ultra-effective hair care products. And the results speak for themselves.

This unique collection is meticulously formulated to leave hair shiny, strong, and gorgeous. The pure, simple packaging looks oh-so-chic on any beauty shelf and the salon-quality results will keep you coming back for more.

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Celebrate International Beauty

Celebrate International Beauty

Stateside, we have our own aesthetic ideals, but we often forget we’re not the center of the beauty universe. Boy brows and strobed skin may be trending in the USA, but the beauty scene across the globe differs significantly. From the just-off-the-beach vibes of Australian ladies, to the low-maintenance mystique of the French, to the fresh, clear-skinned complexions of Korean bloggers, women do beauty differently around the world. To help expand your beauty horizons, we’ve rounded up our favorite products from around the globe.

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Learn more about Allies of Skin

Allies of Skin

Typically, masking is a nighttime ritual—something we do alone, in private, while binge-watching Netflix with a bottle of wine. However, there’s a new kind of mask on the skincare scene—one that can be applied in the morning and left on all day. Enter Allies of Skin’s 1A All-Day Mask Beauty. This revolutionary, all-day facial mask can be worn under makeup and sunblock, protecting skin from pollution and providing benefits from morning to night. It’s stronger than a day cream (and less Jason-from-Halloween than a sheet mask), and leaves our skin looking amazing.

Curious about Allies of Skin? Their three-product line offers easy-to-use, multi-tasking formulas that work as hard as we do. Without a doubt, this is one brand you need to know!

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Learn more about Youth to the People

Youth to the People

Kale, spinach, green tea and alfalfa—these ingredients are great in your smoothie, but they're also great for your skin! There's a lot of hype surrounding superfood-infused skincare, but what happens when you take all benefits of botanicals and mix in a healthy dose of science? You get Youth to the People—organic, organic skincare for a health-conscious crowd. Their custom formulations are crafted from cold-pressed extracts and local, potent botanicals, and the best science has to offer in skincare. Need more reasons to fall in love? The line is also vegan, free of parabens, colors, and fragrances, and is never tested on animals.

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Learn more about LILI MARGO

Lili Margo

When generational know-how is combined with the cool sophistication of the modern French gal, you get Lili Margo. These innovative skincare solutions are made with the highest-quality ingredients to ensure effectiveness—for ever skin type. Lili Margo has made in their mission to bring out the natural beauty in every woman with trusted beauty products that—like the chic Parisian woman—never goes out of style. C'est magnifique!

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Learn more about Ere Perez

Ere Perez

Ere Perez isn’t necessarily new to the scene, but her ever evolving holistic approach to skincare and makeup makes this collection a true standout. With 15 years professional experience and a passion for natural beauty remedies, Ere Perez products feature the highest quality botanical ingredients and formulations that yield unparalleled results. Ere Perez is luxurious, fuss-free, and all about delivering healthy, radiant skin the natural way.

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Learn more about Rosebud Woman

Rosebud Woman

Let’s talk about intimate care products. If you’re like most women, the products that come to mind are lubricants and treatments you get from your OBGYN. But what about simple, healthy everyday care? Rosebud Woman fills that void with intimate wellness products that meet the specific concerns and desires of women.

This one-of-a-kind wellness collection is formulated using the highest standards. In fact, they’re OBGYN approved! Featuring clean, plant-derived ingredients this charming down-there skincare collection aims to help all women feel their very best.

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Learn more about Georgia Louise

Georgia Louise

What do Jennifer Aniston, Emma Stone, and Gwyneth Paltrow all have in common? They look to world-renowned facialist Georgia Louise for flawless looking skin. After two decades of hands-on experience, Georgia Louise has crafted an impressive collection of non-invasive professional products that lift and smooth skin.

Whether you’re looking for skincare products to add to your beauty routine or thoughtfully designed tools to amplify your skin, Georgia Louise has something for everyone. While we won’t be walking the red carpet with Jen or Emma anytime soon, these skincare solutions have us feeling truly A-list.

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Learn more about Iles Formula

Iles Formula

We’ll be the first to admit—at times, our hair feels totally overworked. Hair dryers, heated styling tools, chemical treatments, and dyes all leave tresses feeling dull and damaged. Luckily, Iles Formula is the hair repair quick-fix that celebrities and top stylists swear by—because it really works. Over a decade in the making, Iles Formula combines ultra-concentrated powerful ingredients into a three-step system that restores hair to its natural, healthy beginnings. So whatever you put your hair through (blowouts, balayage, and beyond)—rest assured, Iles Formula will help put you back on track.

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Learn more about Slip


We spend nearly one-third of our lives asleep, and—when we’re not sleeping—we devote roughly 3,276 hours to getting ready. (That’s enough time for an astronaut to fly to the moon and back…22 times!) So, what if we could maximize our eight hours AND save time getting ready? Enter Slip: silk pillowcases and masks that turn bedtime into an opportunity for beauty.

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Learn more about Sol de Janeiro

Sol de Janeiro

Everyone—including us—is obsessed with Korean beauty, but there's another country we continually take cues from—Brazil! Home to some of the planet's most beautiful women, and is the unofficial "hot bod" capital of the world, Sol de Janeiro helps you unleash your inner Brazilian beauty with products for your hands, feet—and booty.

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Learn more about Argentum


Diamonds may be a girl's best friend, but silver is your skin's! Try ARGENTUM's luxurious line to experience the skincare benefits of this magical, healing ingredient.

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