Emerging Brands is a place to discover the latest beauty breakthroughs — from visionary, organic luxury to regenerating cosmetic technology.
Here are heralded, leading-edge, heart-felt + handcrafted beauty innovations. All hail the nowness.
Actress-turned-blogger Shiva Rose leads the kind of life we can only dream of—green, gorgeous, and totally holistic. So, you can imagine our excitement when she decided to share her beauty secrets with the rest of the world. Enter SHIVA ROSE the brand: an 100% natural, bespoke skincare line made in small batches and infused with Shiva’s bountiful knowledge of balms and oils. Each efficacious product is created from the freshest, all-natural ingredients, and smells seriously amazing.
lilah b is founded on the principle that less is more—especially when it comes to your makeup bag. Their innovative, good-for-you formulas help you simplify your beauty routine, offering built-in versatility in a super chic package. Take their Divine Duo™, for example. Technically a twofer, this amazing multitasker can easily replace your lipstick, blush and eyeshadow. (And look good doing it, to boot!) So, what do you say? Are you ready to clear out your makeup bag, and get a finished look with fewer products?
Want to stick it to your complicated beauty routine? Forget overstuffed makeup bags, runny liquid formulas and messy pots of powder—with trèStiQue, beauty is all about sticks. Their smart, two-in-one crayons and pencils offer an alternative to a crowded makeup routine, are travel-friendly, mess-free, and perfect for the lady on the go.
What causes a myriad of beauty woes, from acne to wrinkles? Answer: an an out-of-whack pH level. The fix? PHACE BIOACTIVE. The first ever line of pH optimized skincare, PHACE BIOACTIVE uses cutting-edge plant technology to craft skincare at a pH level super close to skin's natural acidity. The line equalizes your skin's pH, and helps you score a radiant, glowing complexion!
Don't compromise your complexion with harsh chemicals and invasive treatments! Safe and simple, Drunk Elephant is 100 percent non-toxic AND effective, harnessing the power of virgin marula oil to promote a healthier, more luminous complexion.
Diamonds may be a girl's best friend, but silver is your skin's! Try ARGENTUM's luxurious line to experience the skincare benefits of this magical, healing ingredient.
Lovingly small-batched in Brooklyn, Mullein & Sparrow creates 100% natural products based around Ayurveda, herbalism, and aromatherapy.
Always looking out for the next big thing in beauty? Interested in the science behind skincare? Enthralled by beauty breakthroughs? Then NIOD is your new bff. Committed to staying ahead of the curve, NIOD harnesses the power of science to bring you the ultimate line of innovative, high-tech skincare. Sophisticated and highly efficacious, it is, as their slogan says, “skincare for the hyper-educated.”
Typically, masking is a nighttime ritual—something we do alone, in private, while binge-watching Netflix with a bottle of wine. However, there’s a new kind of mask on the skincare scene—one that can be applied in the morning and left on all day. Enter Allies of Skin’s 1A All-Day Mask Beauty. This revolutionary, all-day facial mask can be worn under makeup and sunblock, protecting skin from pollution and providing benefits from morning to night. It’s stronger than a day cream (and less Jason-from-Halloween than a sheet mask), and leaves our skin looking amazing.
Curious about Allies of Skin? Their three-product line offers easy-to-use, multi-tasking formulas that work as hard as we do. Without a doubt, this is one brand you need to know!
Luxe simplicity, earth-as-muse. Blissfully free from harmful chemicals and abundant in antioxidants, vitamins, mineral salts, essential fatty and amino acids, we’re coveting Grown Alchemist’s organic anti-aging skin-care, body and hair care formulations. This award-winning Australian botanical think-tank is all about the science of organic beauty.
Their dedication to sustainability is not only expressed via the organic products they use, but also through their high-art minimalist packaging — lovely amber glass bottles and pet plastic.
Lord & Berry is more than just a cosmetics line—it's also a fashion house, committed to constant research and innovation. Firmly rooted in high fashion, the Milan-based brand is always one step ahead, combining trending shades and textures with high-quality formulas. We're head-over-heels in love with their signature Black Wardrobe collection, inspired Coco Chanel's timeless "little black dress". The collection diverse, all-black collection includes eyeliners, mascaras, shadows, and even lipsticks in various textures and shades of black.
Kiss kinks goodbye and say "so long" to split ends—invisibobble's unique hair tie puts an end to ponytail pains once and for all.
Luxury and purity collide in REVERIE—a line of luxurious haircare, handcrafted in California using the finest botanical ingredients. Bonus! The line has a scrumptious, nuanced scents and comes package in bottles too handsome to hide in the medicine cabinet
Switching to organic skincare and makeup is simple, but finding a natural deodorant that actually works? It’s a struggle.
Enter Agent Nateur: 100% natural deodorant that doesn’t downgrade its efficacy. No aluminum, parabens, sulfates or synthetic dyes—just all-day odor protection with a delicious aroma of lavender and eucalyptus.
What if you could drink away your biggest beauty woes? Enter Fountain: a collection of drinkable skin and hair supplements that address a myriad of common beauty concerns. From fortifying skin to strengthen your strands, Fountain offers a simple, straightforward way to supercharge your beauty routine.
Glowing skin and thick, luscious locks from the inside out? We’ll drink to that!
It doesn't take a team of chemists to craft a tantalizing fragrance. Case in point: D.S. & Durga. Created by just two people—husband and wife team David and Kavi Moltz—the Brooklyn-based brand brings fragrance back to its roots, combining flowers, herbs, spices, oils, and botanical extracts in an old-school, pre-industrial production method.
Amazing things happen when art meets science. Case in point? Kosås. The LA-based brand makes their lip colors by hand, blending science and art together to create high performance pigments with smooth finishes, even textures, and balanced hues.
Designed to complement all skin tones, Kosås is a simple, concise collection of the perfect reds, plums, brights, nudes, and roses. Each lipstick is buildable, offering versatile coverage that can be built from sheer to full.
Kale, spinach, green tea and alfalfa—these ingredients are great in your smoothie, but they're also great for your skin! There's a lot of hype surrounding superfood-infused skincare, but what happens when you take all benefits of botanicals and mix in a healthy dose of science? You get Youth to the People—organic, organic skincare for a health-conscious crowd. Their custom formulations are crafted from cold-pressed extracts and local, potent botanicals, and the best science has to offer in skincare. Need more reasons to fall in love? The line is also vegan, free of parabens, colors, and fragrances, and is never tested on animals.
Charcoal: magical multi-tasker, powerful purifier and your new skin care savior. Morihata harnesses the amazing purifying power of Binchotan charcoal to craft products that will totally transform your health and beauty routine.
Everyone—including us—is obsessed with Korean beauty, but there's another country we continually take cues from—Brazil! Home to some of the planet's most beautiful women, and is the unofficial "hot bod" capital of the world, Sol de Janeiro helps you unleash your inner Brazilian beauty with products for your hands, feet—and booty.