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Jamie Kern Lima founded IT Cosmetics, short for Innovative Technology Cosmetics, in 2008 because she needed something that cosmetic brands simply weren't offering at the time - innovative cosmetic solutions that improved complexion while offering flawless, full coverage. As a lifelong sufferer of hereditary rosacea, Jamie was in serious need of effective cosmetics when she began her career as a news anchor in Studio City, California. The bright studio lights were not kind to her rosacea symptoms, and traditional "full-coverage" cosmetic formulations only made her complexion look unnatural and cakey. Taking matters into her own hands, Jamie teamed up with a group of expert plastic surgeons to establish IT Cosmetics was born.
Why should you have to choose between bringing out the best in your skin and improving your complexion in the long term? You don't have to choose with IT Cosmetics. Formulated with clinically tested ingredients, IT Cosmetics will revolutionize your complexion and your daily cosmetic routine. Become truly radiant with the IT Cosmetics Makeup line of radiance and highlighters. IT Cosmetics Hello Light Anti-Aging Creme Radiance Illuminator will make your skin seriously glow. This creme illuminator is richly formulated with the anti-aging ingredients hyaluronic acid, hydrolyzed collagen and antioxidants to smooth away fine lines and wrinkles while making your skin luminous. The IT Cosmetics Hello Light Powder Illuminizer is perfect if you're looking for a lightweight, hydrating powder that brings radiance to your complexion. This highlighting compact blends seamlessly into your skin.