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i Profumi di Firenze

We think it's safe to say—no perfume company has a more interesting inception than i Profumi di Firenze. The line began in 1966, after a perfumer named Dr. Giovanni di Massimo found Catherine de Medici's—16th century Queen of France—secret perfume formulas in the basement of his apothecary. Dr. di Massimo began to carefully recreate the Renaissance formulas using only all-natural ingredients and exclusive methods of essence extraction. The story doesn't end there.

In 2003, artist Miryana Babic was traveling through Florence when she stumbled across Dr. di Massimo's apothecary. She picked up a bottle of i Profumi di Firenze, smelled it, and instantly fell in love. When she returned to her home in Santa Monica, California, she couldn't forget the amazing scents or their amazing story. A few months later, Miryana began importing the collection of perfumes in the United States.

Not sure where to start? Try Vaniglia de Madagascar. This #1 best seller, infused with vanilla bean and vanilla orchid, is a cult classic favored by royalty, celebrities, and vanilla lovers acround the world. 

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