b-glowing is proud to be an authorized retailer of professional hair care brand Iles Formula.
When celebrity hair stylist Wendy Iles needed something that would instantly repair her clients’ overworked hair, she found that existing hair care products just weren't cutting it. So she decided to create it herself. After years of travelling the globe in search of powerful ingredients and working with renowned chemists, she developed Iles Formula. The three-step hair repair system was an instant hit among Wendy’s high-profile clientele and quickly gained tons of notoriety among other stylists.
Soon after, Iles Formula was introduced to the public and has been a go-to for those looking to restore hair to a healthy, beautiful state of being. Suitable for all hair types (yes, all), the ultra-concentrated formulas nourish each strand and provide protection to the hair cuticle for rapid recovery following extended use of blow dryers, heated styling tools, chemical treatments, and dyes. And unlike keratin and other protein treatments, Iles Formula doesn’t leave behind buildup—so hair feels healthy and soft.
Ready to show you tresses a little TLC? Wendy Iles herself swears by the Iles Formula Finishing Serum which allows hair to move naturally while maintaining volume. We also love the Iles Formula Shampoo—the signature formula is rich in antioxidants and (like all Iles products) is suitable for all hair types.