If you want to be an It Girl, a good place to start is with IT Cosmetics. The IT stands for Innovative Technology, which means the latest and greatest when it comes to makeup that provides full coverage in flattering shades. Plastic surgeons have worked with the company to combine anti-aging ingredients with great designs and colors that make every woman look her best.
We love the Superhero Liner. It has a proprietary Heavenly Skin application tip and Elastic Stretch No-Skip Technology that helps us apply our eyeliner easily and precisely. It has anti-aging ingredients, too. Whether we want to do a dramatic cat's eye or a subtle line, the Superhero Liner can do it all.
Gel eyeliner has become a cult favorite. We, well, love IT Cosmetics Liner Love. It goes on smoothly like a liquid liner, but has color like an eye pencil. It comes in two flattering shades and contain anti-aging ingredients of vitamin serums, peptides, and collagen to treat your eyes, too. The Liner Love is smudge-proof, budge-proof and waterproof.
The IT Cosmetics No-Tug Waterproof Gel Eyeliner provides the full coverage of gel eyeliner in a pencil. It comes on smoothly and includes amazing anti-aging technology.