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IT Cosmetics Eyeshadow

The eyes have it. And so does IT Cosmetics, with their eyeshadow shades that help our skin at the same time they make our eyes pop.

Who wants to be a superhero? We're raising our hand for that, even if it means endless sequels. IT Cosmetics takes inspiration from superheroes, too, with its Superhero Eye Transforming Anti-Aging Super Palette. The 12 shades contain flattering colors as well as ingredients like peptides, collagen and antioxidants.

Sometimes we want to be a superhero, and sometimes we want to be just naturally pretty. IT Cosmetics makes the latter come true with its amazing Naturally Pretty Romantics eyeshadow set. These 14 subtle yet stunning shades come on as matte colors. But you can make them pearlescent with the included pearl sheen. This kit also has anti-aging ingredients as well.

You can also convert the 14 matte eyeshadows in the Naturally Pretty Matte Luxe Transforming Eyeshadow Palette into pearl shades by using the kit's pearlescent sheen. When it comes to fine lines, we like the IT Cosmetics Brow Power Lift to blur them away. Simply use either one of the sides of this stick - matte or pearl - to illuminate your face and hide those lines.


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