As a field reporter and morning show anchor, Jamie Kern Lima always felt self-conscious about the makeup routine she needed to make her camera ready. She dealt with severe rosacea and thought that her options to cover up the redness weren't good enough.
She made it her mission to provide others like her with better alternatives and founded IT Cosmetics in 2008. With the help of leading plastic surgeons, her advanced formulas make up an exceptional line of beauty products that aim to help women everywhere become their most beautiful selves.
For those wanting a face set or palette that they can throw in their purse and take anywhere, try the Your Most Beautiful You palette. It includes an anti-aging matte bronzer, radiance luminizer and brightening blush to let you create a natural, radiant look on the go.
Or consider the YouSculpted! Contouring palette. It is fit for all skin types and has four light-absorbing contour shades to complement the two highlighting shades. Used together, you can sculpt your face and show off your best features!
Those needing a full-coverage, anti-aging foundation should look no further than the IT Cosmetics Celebration Foundation. It absorbs oil to leave your skin matte and beautiful. So, what are you waiting for? Go for IT!