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IT Cosmetics Makeup Primer

Jamie Kern Lima founded IT Cosmetics in 2008 because she needed something that current cosmetics brands simply couldn't offer - innovative and clinically proven cosmetic solutions that bring out the best in your skin while improving the quality of your complexion in the long term. After suffering her whole life from hereditary rosacea, Jamie needed serious cosmetic solutions when she began her career as a news anchor in Studio City, California. Traditional "full-coverage" formulations weren't cutting it - they only made her complexion look worse under the bright studio lights and cameras. After Jamie teamed up with a group of leading plastic surgeons, IT Cosmetics was born.

Why choose between flawless coverage and improving your complexion in the long term? With IT Cosmetics, you don't have to choose. IT Cosmetics, short for Innovative Technology Cosmetics, was created to bring you powerful, evidence-based cosmetic solutions. Now you can innovate your daily cosmetic routine with IT Cosmetics' line of makeup primers. The Bye Bye Redness™ Correcting Cream is the perfect example of what IT Cosmetics is all about. This is a color-correcting cream that majorly reduces redness in your complexion while providing you with long-lasting, full coverage that resists creasing. Packed with colloidal oatmeal to soothe your skin, this correcting cream has a wonderfully smooth texture that can be worn as a primer under your makeup or even by itself.

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