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it Cosmetics Powder

IT Cosmetics was founded in 2008 by Jamie Kern Lima. She was excited to kick off her career as a news anchor in Studio City, California, but she had one huge problem. As a lifelong sufferer of hereditary rosacea, Jamie needed to get her complexion under control. Unfortunately, the bright studio lights only amplified her complexion issues, and traditional "full-coverage" cosmetics formulations made her skin look uneven and cakey. After Jamie teamed up with a group of leading plastic surgeons, IT Cosmetics was born.

The goal at IT Cosmetics, short for Innovative Technology Cosmetics, is to create unique, fresh and clinically tested ingredient formulations that bring out the best in your skin while improving your complexion in the long term. You shouldn't have to choose between high-quality cosmetics and healing your skin. Revolutionize your daily cosmetic routine with the IT Cosmetics' line of makeup powders. Tired of living with redness and irritation? Get buildable coverage that reduces redness with IT Cosmetics Bye Bye Redness™ Redness Erasing Correcting Powder. This powder gives you sheer-to-full coverage while soothing irritated skin with colloidal oatmeal, aloe, cucumber and turmeric. You can also create an instantly airbrushed look with IT Cosmetics Bye Bye Pores® Pressedformula. With vitamins A, C and E to soothe your skin, this micro-powder helps to set your foundation and diffuse the appearance of pores and wrinkles.

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