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it Cosmetics Lip Gloss

If you want to be an It Girl, it helps to have lips that look kissable. That's why we love IT Cosmetics' lip glosses. TV anchor Jamie Kern Lima needed true full-coverage makeup to cover her hereditary rosacea. She came up with her own products that would work even under the strong lights of television news and founded IT Cosmetics in 2008. The company now has a full makeup line from head to toe. Make that from skin to lips to eyes.

We love the IT Cosmetics Vitality Lip Blush Hydrating Gloss Soft Stain. It comes in three soft and subtle shades and provides a sheer dash of color to our lips. The paraben-free lip stain contains a slew of anti-aging ingredients to nourish lips as it provides a hint of color. It also reduces lip lines while moisturizing and softening lips, too.

The IT Cosmetics Vitality Lip Flush Butter Gloss comes in one pink shade that glides on easily and is universally flattering. This is a lip gloss that gives a very subtle hint of color and sheen to our lips without glittering. But that's not all. The lip gloss contains anti-aging ingredients like peptides and hyaluronic acid to reduce lip lines, too.

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