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it Cosmetics Lips

IT Cosmetics stands for Innovative Technology Cosmetics, and they mean it when they say innovative. This unique brand of cosmetics was founded in 2008 by Jamie Kern Lima. She was a news anchor in need of some serious cosmetics and was fed up with what she finding on the market. A lifelong sufferer of hereditary rosacea, she found that traditional "full-coverage" cosmetics only made her complexion look unnatural and cakey, so she decided to take matters into her own hands. After teaming up with a group of leading plastic surgeons, IT Cosmetics was born. This innovative line of cosmetics is formulated with clinically proven ingredients to improve your complexion in both the short term and the long term.

If you're ready to uncover your best skin ever, then check out the IT Cosmetic Makeup line of lip products. Now, you don't have to choose between naturally hydrated lips and adding beautiful, fun color to your complexion. The Vitality Lip Flush Butter is the perfect place to start - this long-lasting, ultra-nourishing lipstick uses natural oils and extracts to hydrate and condition lips while delivering a luscious burst of color. Pair it with IT Cosmetics Your Lips But Better (YLBB) Lip Liner Stain for out-of-this-world lips. This lip liner is so versatile that it can even be used on its own for a subtle but richly colored lip stain.

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