After suffering her whole life from hereditary rosacea, Jamie Kern Lima knew that she needed some serious cosmetics to get her complexion under control after starting her news anchor career in Studio City, California. Unfortunately, the traditional "full coverage" cosmetics that were on the market just weren't cutting it - they left her complexion looking caked-on and unnatural, and it was totally zapping her confidence. Jamie took things into her own hands and teamed up with a group of leading plastic surgeons to establish IT Cosmetics in 2008. This innovative line of cosmetics offers unique, clinically tested formulations that give you full, natural-looking coverage while improving your complexion in the long term.
IT Cosmetics stands for Innovative Technology Cosmetics. That means IT Cosmetic products are seriously on the cutting edge of makeup and skin care. With IT Cosmetics Clean and Natural Makeup for lips, you don't have to choose between improving your complexion and giving yourself that natural, glowing look. The Je Ne Sais Quoi™ Lip Treatment is perfect if you're looking to soothe and nourish dry lips while giving yourself a splash of fun color. This moisturizing lip treatment is formulated with essential butter and oils and a soft pink tint to seriously hydrate your lips, bring a little color and even restoring your natural lip color. What's not to love?
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