In 2008, Jamie Kern Lima founded IT Cosmetics. At the time she was a fledgling news anchor in Studio City, California, who suffered from hereditary rosacea. Trying to get your career off the ground is hard enough, but Jamie also had to worry about perfecting her stubborn complexion. She turned to the traditional "full-coverage" cosmetic options that were available at the time and was totally disappointed - not only did they irritate her already unruly complexion, but they also made her skin look cakey and unnatural. Fed up, Jamie decided to build her own line of cosmetics after consulting with a team of leading plastic surgeons. IT Cosmetics was born and began offering innovative, clinically tested cosmetics that improve your complexion not just in the short term but in the long term as well.
Are you tired of being forced to choose between soothing hydration and natural color and pout for your lips? With the IT Cosmetics' line of Clean and Natural Lip Care products, you don't have to choose. The Je Ne Sais Quoi