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it Cosmetics Clean + Natural Skin Care

Jamie Kern Lima founded IT Cosmetics in 2008. As a news anchor suffering from hereditary rosacea, Jamie was sick of the traditional "full coverage" makeup formulas that gave her an unnatural, thick, caked-on look. It was putting a downer on her confidence and her career. With a little help and consultation from leading plastic surgeons, Jamie started her own line of innovative cosmetics that used clinically tested ingredient formulations. IT Cosmetics, short for Innovative Technology Cosmetics, designs products that are unique in their ability to improve your complexion in the long-term while effectively covering up any current imperfections. No wonder everyone - from all of us at b-glowing to celebs and beauty editors - is obsessed with IT Cosmetics.

IT Cosmetics specializes in giving your skin that clean and natural look while simultaneously improving your complexion. Now with IT Cosmetics' line of Clean and Natural skin care, your skin will be healthy and glowing. The Je Ne Sais Quoi™ Lip Treatment is perfect for healing and soothing dry lips while also giving you a splash of fun color and personality. This hydrating lip treatment is infused with essential oils to nourish dry lips and includes a soft pink tint. The unique formulation was designed to restore and enhance your natural lip color while offering intense moisture.

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