A former journalist is the name behind one of the hottest makeup brands around. Jamie Kern Lima was a California TV anchor who needed makeup to cover up her rosacea under the unforgiving lights and HD TV cameras that expose every skin flaw. Since that start, IT Cosmetics has become a go-to cosmetics brand and a cult favorite. No wonder, with the way we discover how the products heal our skin and provide full coverage.
IT Cosmetics also offers skin care cleansers as well as makeup. That makes sense, since the key to having an amazing face starts with amazing skin. This is why we love Confidence in a Cleanser. And yes, the product matches the name, making us feel confident after using this soap-free cleanser. While it goes on gently, it removes even the most stubborn makeup, making our skin look and feel smooth. And the peptides, ceramides and antioxidants provide anti-aging ingredients that reduce the appearance of fine lines and wrinkles.
This all-in-one cleansing product cleans, treats, moisturizes and transforms your skin, as the anti-aging products work their magic. No wonder we feel so amazing and happy each time we use IT Cosmetics Confidence in a Cleanser to wash our face.