Jamie Kern Lima founded IT Cosmetics in 2008 to help those with significant skin conditions look their best. As a sufferer of rosacea who needed to be on camera for television, she was unimpressed with the makeup offerings at the time.
Often, she would need to cake on makeup to hide the redness, and it ended up looking unnatural. With guidance from top plastic surgeons, she created formulas that accentuated good features, nourished the skin and concealed trouble areas.
This innovative line of beauty products gave customers the results they needed and has gotten extremely popular. With rave reviews pouring in from the leading beauty publications, it's safe to say that Jamie Kern Lima has carried out her goals.
Your face leaves the biggest impression on people. Put the best version of it out to the world by using IT Cosmetic facial serums. Use the Feel The Moment Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum before applying makeup to provide yourself a fresh canvas. It moisturizes and reduces the appearance of fine lines and wrinkles to smooch and rejuvenate your skin.
Restore your natural radiance with the IT Cosmetics Bye Bye Lines Serum. It minimizes wrinkles and helps maintain the skin's natural protective barrier. So when you do put on makeup, there are no lines that it cannnot settle in and you'll have the complexion of your dreams. Do you have IT? Well, you better get IT!