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Receive a b-glowing Mystery Bundle filled with $100+ worth of favorites from Erno Laszlo, FOREO, Clarins, Caudalie, + more!

IT Cosmetics Brow + Eyelash Tools

Receive a it Cosmetics Confidence in a Cream (7ml)

Free with Full-Price it Cosmetics orders of $35+

A hydrating moisturizer packed with anti-aging benefits that rejuvenates and repairs skin texture and complexion.

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Brows and lashes rule the runways this year, and we are cheering "bravo" to long, voluminous lashes that flutter alluringly under bold brows. We are flexing our new brow muscle with well-tamed hairs that mean what they say. Our sculpted lashes invite further inquiry. We have been able to recreate these looks at home, and it is astounding easy once you have the right tools. We are excited to share our tricks of the trade with you.

The wizards of brows tell us that for the most natural brows go a shade lighter and use tiny little strokes. Our advice involves three steps and you are ready to breeze out. Begin with Brow Power Lift, a double-ended illuminator that offers a bolt of light in a dewy or matte finish. Give your brow a quick lift with this brightening pencil. Use as a highlighter on the brow bone.

Then fill in your brows with our Universal Brow Pencil that adjusts to your brow color. This excellent pencil lasts all day, is smudge proof and covers gray. IT Cosmetics' exclusive brow-enhancing complex includes a patent-pending blend of ingredients that mimic the appearance of hair. It glides on like a powder to twin with our eyebrows. After we define our brows, we use the spoolie brush to push every stray hair into place.

Our final step includes this powerhouse gel, Brow Power Pomade. In our opinion, a product never worked so hard. Brow Power Pomade is a gel, lifting mousse and brow-sculpting pomade. It holds your brows in place and nourishes them with biotin, saw palmetto and jojoba oils for lasting shine.

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