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Want a FREE BECCA Shimmering Skin Perfector from in Rose Gold? Find out how.

Koh Gen Do

In 1986, Japanese actress Ai Sao grew concerned about the stressed-out state of her skin. Years of sitting beneath bright lights in heavy stage makeup had taken their toll, and her complexion lacked the dewy, radiant glow she craved. Inspired by both her personal need and the rich traditions of her native Japan, Ai created Koh Gen Do—a skincare collection based on Asian botanicals and homeopathy. With the newfound use of high-definition lenses showing skin in a whole new light, Ai quickly expanded the line to include color cosmetics as well as skincare. A favorite among makeup artists and celebrities, her revolutionary makeup uses ultrafine particles to blur imperfections, making skin look flawless both on and off screen. Cherished for their quality, Koh Gen Do products are restorative, clean, eco-conscious, and every bit as famous the stars who use them to look flawless on screen.

If you're new to the brand, we recommend starting with the classics: the legendary Koh Gen Do Aqua Foundation, Koh Gen Do Cleansing Water, and Koh Gen Do Cotton.

 

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