Laura Geller New York

At the b-glowing offices, we're fans of all things baked—cookies, cupcakes, brownies, and Laura Geller’s baked makeup, of course. Renowned as the pioneer of Baked products, Laura Geller New York makes high-quality, easy-to-use makeup that helps you feel like your most beautiful self. We’re completely hooked on her silky domes of powder, which begin as liquid pigments, and then get baked for 24 hours in terracotta tiles. The baking process promises a creamier, more velvety texture, plus denser, truer pigmentation, longer wear and easier blending. It also means fewer filler ingredients are needed, so you get more of the good stuff. And if that's not enough to make you sweet on Laura Geller's baked goods? All her formulas come in flattering, ultra-wearable, universally-flattering shades, and are guaranteed to bring out and enhance your unique beauty. Whether you want a no-fuss look or something a bit more glamorous, Laura Geller (and her baked goodies) will satisfy your every craving.

New to the brand? Try this best-selling Laura Geller foundation, or the Laura Geller highlighter that’s receiving rave reviews from bloggers.