After giving birth to her first child, Plume Founder Lauren Bilon suffered from significant postpartum hair and eyelash loss. To combat the problem, she turned to pharmaceutical products, which wound up causing severe side effects—discolored eyelids, burning skin, and blurred vision, to name a few. For the sake of her eye health, Lauren switched to false eyelashes, but those only led to painful eye infections.
Completely fed up, Lauren had an idea: why not create a safe, natural way for women to enhance and protect their lashes? And voilà, Plume Science was born. Created in tandem with leading natural and organic cosmetics formulator Irene Schnell (a certified Master in Fragrance & Cosmetics science), Plume products use clean ingredients and high-tech technology to give you longer, lusher, and more enticing brows and lashes. The Plume range is ethical and honest, too, and prides itself on being both preservative and cruelty-free.
Wondering where to start? Try our go-tos: the Plume Lash and Brow Enhancer (which increases the length and density of brows and lashes in as little as 17 days, with a 95% success rate) and the Nourish & Define Brow Pomade.