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Smith & Cult

Just like there are two sides to every story, there are two sides to every girl. No matter how chic and sophisticated a woman is on the outside, inside, there’s an inner rockstar waiting to be unleashed. Founded by beauty industry veteran and Hard Candy creator Dineh Mohajer, Smith & Cult is all about representing a woman's duality.  The story is echoed in their name, too: "Smith" is the so-called “good girl”, while "Cult" is the edgy one. Even the gorgeous, gold-hammered bottle caps reflect the duality—one side is smooth and pristine, while the other side is dented. 

Smith & Cult is a beauty brand that's super immersive and interactive, but it's more than a great story —it’s a really, really great manicure, too. All of their 8-free polishes deliver both flawlessly smooth coverage and brilliant shine, each and every time.

Bonus! The brand has also expanded beyond the world of lacquer, with a line of makeup for lips and eyes. And—just like their nail polish—the ultra-chic formulas are innovative, bold, but extremely wearable.


Read a Q+A with Smith & Cult founders Dineh Mohajer and Jeanne Chavez

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Smith & Cult

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