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  • Brazilian Joia Strengthening + Smoothing Shampoo Brazilian Joia Strengthening + Smoothing Shampoo wishlist

Brazilian Joia Strengthening + Smoothing Shampoo

$ 25 SIZE 295 ml

Availability: In stock

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  • Description
  • Ingredients
  • Instructions

A nourishing, sulfate-free shampoo that repairs tresses for smoother, stronger hair with the cult favorite Brazilian Bum Bum scent.


  • Revitalizing. SOL Seal Technology™ uses plant-based keratin beads to target and repair damaged hair.
  • Strengthening. Omega-3 fatty acids and vitamin E nurtures and strengthens each strand.
  • Conditioning. Rich buriti oil smooths dull, damaged hair promoting manageability and shine.


This shampoo creates a rich lather that purifies and cleanses hair while delivering essential hydration for soft, shiny, stronger hair.

Lather, rinse, reveal beautiful, healthy hair with this oh-so-yummy shampoo. Sol de Janeiro’s SOL Seal Technology™ uses plant-based keratin beads to target and repair dryness, breakage, and split ends. Omega-3 fatty acids and nourishing vitamin E helps to protect and strengthen hair for tresses that are up to twice as strong. Buriti oil helps to fight frizz by promoting manageability and shine without feeling heavy or greasy. Our favorite part? This fortifying shampoo features the cult-favorite Brazilian Bum Bum scent that Sol de Janeiro is known for.

Compared to control, when shampoo and conditioner are used together; testing was conducted by an independent 3rd party lab: Hair is 2 times stronger - 54% reduction in breakage - 74% of split ends mended.

Formulated without parabens, phthalates, sulfates, or gluten.

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Parfum (Fragrance), Sodium C14-16 Olefin Sulfonate, Acrylates Copolymer, Coconut Acid, Astrocaryum Murumuru Seed Butter, Theobroma Grandiflorum Seed Butter, Mauritia Flexuosa Fruit Oil, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Euterpe Oleracea Fruit Oil, Bertholletia Excelsa Seed Oil, Hibiscus Sabdariffa Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Algin, Sorbitan Oleate, Coco-Glucoside, Tocopherol, Glycol Stearate, Cocamide MIPA, Caprylic/Capric Triglyceride, Sodium Chloride, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Xanthan Gum, Chitosan, Carrageenan, Isopropanolamine, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Magnesium Nitrate, Magnesium Chloride, Benzyl Alcohol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Methylchloroisothiazolinone, Methylisothiazolinone, CI 15985 (Yellow 6), CI 19140 (Yellow 5)

-Apply a generous amount to wet hair and massage as lather builds. -Rinse and repeat, as desired. -Follow with Brazilian Joia™ Strengthening + Smoothing Conditioner for maximum SOL Seal Technology™ benefits.