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The Look of the Moment


  • The Look of the Moment - Summer It ListThe Look of the Moment - Summer It List
  • The Look of the Moment - 100% SUMMER-PROOFThe Look of the Moment - 100% SUMMER-PROOF
  • The Look of the Moment - CHIC & EASY SUMMER HAIRThe Look of the Moment - CHIC & EASY SUMMER HAIR


click here to see how to achieve high-impact glam while minimizing effort

This holiday season, our beauty routine is all about achieving high-impact glam while minimizing effort.

click here to see how to get summer's hottest trends
The Summer It List

With all the weddings, concerts, BBQ get-togethers, and vacays, summer is a great time to reinvent your beauty routine.

click here to see how to get this spring look
Blooming Beauty

This season, we're taking our color cues directly from the flowers, matching our makeup to spring’s beautiful, blooming palette.

click here to see how you can play up and flaunt off your fave features
Flaunt Your Fave Features

We think it’s time to shift the focus from “fixing” to “flaunting”, and give ourselves permission to show off.

click here to see how we created this makeup look for mature women
Age Embracing

Date night? Girls’ night? Hitting up a party? Step into the spotlight with makeup that’s as dazzling as you are.

holiday season skincare tips and trends
Holiday Survival

We’ve gathered up tried-and-true tips, tricks and product picks to keep you looking polished through the late holiday nights (and the mornings after).

trendy fall makeup look with warm tones

As the leaves shed their go-to green and explode into a vibrant kaleidoscope of color, we, too, are inspired to try out a new hue—or two.

expert tips and makeup techniques for perfecting your foundation application
Back to Base-ics

It’s all about that base. To help you create a flawless foundation, we’ve broken the process down into three essential steps.

perfect late summer night date look
Smoldering Late-summer

What if we could sloooowly slip our makeup into a more fall-like feel, while maintaining certain elements of sexy summer beauty?

easy five minute look perfect for everyday
b-glowing x trèStiQue

Exclusively curated by us, this fuss-free set from trèStiQue is everything you need to create a foolproof look in a flash.

100 percent summer-proof makeup
100% Summer Proof

Created with our favorite pool-proof, melt-proof, and well, everything-proof products, this Look of the Moment brings the heat.

elegant makeup look that is effortless chic

Proving that low-stress can be oh-so stunning, Our April Look is all about elevating your everyday through easy-yet-impactful touches.

fresh and trendy coral makeup
Coral Crush

Fresher than classic red and more sophisticated than shocking pink, coral gives off serious “cool-girl” vibes while remaining super chic.

90s beauty trends modernized

It’s no secret that ‘90s beauty trends are taking over, and we’re welcoming them with open arms. (While making them our own, of course.)

these products and tips will give you your best skin ever
Your Best Skin Ever

Because we believe gorgeous skin is the best accessory ever, we’re here to take the guesswork out of your daily regimen.

easy transition from a fresh day look to dramatic look for evenings
Holi-day to night

Because taking your makeup from the desk to the dancefloor should be as simple as slipping into some stilettos.

dramatic makeup look with metallic eyes and satin lips

Velvet. Metallic. Satin. Gloss. This season, we’re falling for textures.

simple makeup that enchances your best features

Simple, minimal touches that enhance your best features and let your authentic beauty shine through.

easy summer hairstyles

We believe summer hair should be easy and carefree. Master these three simple hairstyles to look super chic all summer long.

feminine rose-colored makeup perfect for date-night

Increasingly smitten with soft, feminine hues and a monochromatic palette, our latest Look is like peering through rose-colored glasses.

bold, dramatic look with natural makeup products
Bold, Natural Beauty

We've got news for you—natural makeup doesn't mean a lower wow factor.

trendy and fresh pastel look for spring

Our spring fever-worthy look: fresh pops of pastel that packs a punch.

effortless chic look for valentine's day date-night
Effortless Romantic

Refresh the Valentine's Day palette with this dreamy, laid-back look. It's romantic, festive, yet still feels fresh.

dramatic glam party look
Midnight Blues

Step out of your comfort zone and into the spotlight with our party-perfect look: bold shadow, nude lips, and a sparkly french mani.

perfect retro bombshell look for special events
Matte Red

Our look of the moment: a nod to 1950's sophistication, modernized through matte textures.

moody dark look with smokey eye and dark nails
Dark Eyes, Dark Nails

We're swapping out bright colors for a moodier, richer palette. Think deep dark plum, dusky grey, and of course—black.